Brandwave

Craftsman vs Karcher:Which is searched more?

In September 2026, Karcher had more branded searches than Craftsman among power washer brands worldwide. Karcher was estimated to have 747K branded searches compared to Craftsman’s 301K, and held a 4.6% Share of Search versus Craftsman’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among power washer brands worldwide in September 2026Which is more popular in search, Craftsman or Karcher?
Craftsman1.8%301K searches
vs
Karcher4.6%747K searches

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Which is more popular in search, Craftsman or Karcher?

Compare the power washer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Craftsman and Karcher among power washer brands worldwide, by month

Share of Search by month for Karcher, Craftsman. The figures are in the table below the chart.

View monthly share of search table
MonthHondaMilwaukeeRyobiKarcherDeWaltCraftsmanGeneracGreenworks
Oct 202571.2%12.8%4.4%5.1%3.8%1.4%0.77%0.42%
Nov 202567.7%12.9%6%6.2%4.7%1.4%0.63%0.43%
Dec 202568.8%13.2%5.1%5.3%4.8%1.8%0.65%0.44%
Jan 202671.9%10.4%4.4%5.1%3.8%1.7%2.1%0.42%
Feb 202671.8%11.2%3.9%5.6%4.1%2.2%0.82%0.37%
Mar 202669.6%10%5.3%7.8%3.7%2.5%0.74%0.49%
Apr 202669.7%10%5.9%7.6%3.7%2%0.5%0.6%
May 202670.4%10.1%6.1%6.3%3.7%2%0.5%0.75%
Jun 202669.6%10.7%6.5%5.5%3.9%2.2%0.79%0.79%
Jul 202670.7%11%5.5%5.6%3.3%2.2%0.99%0.66%
Aug 202670.7%10.8%5.3%5.4%4%2.2%0.97%0.65%
Sep 202671.9%11.2%5%4.6%4.1%1.8%0.82%0.55%

How has the Craftsman and Karcher comparison changed over the last 12 months?

  • Karcher was ahead of Craftsman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among power washer brands worldwide moved from 1.4% to 1.8%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, Karcher’s estimated Share of Search among power washer brands worldwide moved from 5.1% to 4.6%, and its estimated monthly branded searches moved from 897K to 747K.

How did search popularity change for power washer brands worldwide in September 2026?

  1. In September 2026, Karcher lost estimated Share of Search among power washer brands worldwide, from 5.4% to 4.6%.

  2. Estimated monthly branded searches for Craftsman worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

Other head-to-heads among power washer brands

How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Karcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

Karcher

2 branded search terms

  • karcher
  • karcher pressure washer

How the Brand Demand Index is measured

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