American Lawn Mower Company vs Craftsman:Which is more popular?
In September 2026, Craftsman had more branded searches than American Lawn Mower Company among reel mower brands worldwide. Craftsman had about 301,000 branded searches, while American Lawn Mower Company had 1,300. Craftsman made up 12.6% of all reel mower brand searches we track, and American Lawn Mower Company accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about reel mower brands, American Lawn Mower Company appeared in three of the five answers and Craftsman in none.
Who do people search for more?
Craftsman, about 232 searches for every 1 for American Lawn Mower Company
Who does AI mention more?
American Lawn Mower Company, mentioned in 3 of 5 answers, Craftsman in 0
Who does AI recommend more?
American Lawn Mower Company, the only one of the two named
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Top reel mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, American Lawn Mower Company was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scotts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- American Lawn Mower Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reel mower brands
5 answers
Asked ChatGPT
“Which reel mower brand should I buy?”
Asked ChatGPT
“What are the best reel mower brands?”
Asked ChatGPT
“What's the best reel mower brand for small lawn care?”
Searched Google, AI Overview
“manual lawn mower”
Searched Google, AI Overview
“push reel mower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is American Lawn Mower Company or Craftsman more popular in search?
This chart shows how often people search Google for American Lawn Mower Company and Craftsman by name. Each line represents a brand's share of searches for all seven reel mower brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, American Lawn Mower Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Ryobi | Craftsman | Fiskars | Greenworks | Scotts | American Lawn Mower Company |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 34.5% | 10.9% | 7% | 3.3% | 0.06% | 0.04% |
| Nov 2025 | 39.2% | 40.9% | 9.6% | 7.3% | 2.9% | 0.03% | 0.03% |
| Dec 2025 | 41.7% | 35.8% | 12.5% | 6.9% | 3.1% | 0.03% | 0.03% |
| Jan 2026 | 43.2% | 33.6% | 13% | 6.9% | 3.2% | 0.04% | 0.04% |
| Feb 2026 | 44.8% | 29% | 16.5% | 6.8% | 2.7% | 0.07% | 0.04% |
| Mar 2026 | 37% | 35.8% | 16.7% | 7% | 3.3% | 0.13% | 0.06% |
| Apr 2026 | 36.1% | 39% | 13.3% | 7.5% | 4% | 0.13% | 0.09% |
| May 2026 | 35.3% | 39.1% | 13% | 7.6% | 4.8% | 0.08% | 0.1% |
| Jun 2026 | 35.8% | 40% | 13.2% | 6% | 4.8% | 0.07% | 0.09% |
| Jul 2026 | 38.8% | 35.5% | 14.3% | 7% | 4.3% | 0.05% | 0.07% |
| Aug 2026 | 38.9% | 35% | 14.3% | 7.3% | 4.3% | 0.06% | 0.06% |
| Sep 2026 | 41.9% | 34.6% | 12.6% | 7% | 3.8% | 0.07% | 0.05% |
How has the American Lawn Mower Company and Craftsman comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of American Lawn Mower Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Lawn Mower Company’s share of searches among reel mower brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 880 to 1.3K.
- Across the 12 months ending September 2026, Craftsman’s share of searches among reel mower brands worldwide moved from 10.9% to 12.6%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for reel mower brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost share of searches among reel mower brands worldwide, from 14.3% to 12.6%.
In September 2026, American Lawn Mower Company fell from 6th to 7th among reel mower brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using American Lawn Mower Company’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Lawn Mower Company
1 branded search term
- american lawn mower company
Craftsman
1 branded search term
- craftsman
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