Craftsman vs Huepar:Which is more popular?
In September 2026, Craftsman had more branded searches than Huepar among laser level brands worldwide. Craftsman had about 301,000 branded searches, while Huepar had 12,100. Craftsman made up 7.7% of all laser level brand searches we track, and Huepar accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about laser level brands, Huepar appeared in four of the five answers and Craftsman in none.
Who do people search for more?
Craftsman, about 25 searches for every 1 for Huepar
Who does AI mention more?
Huepar, mentioned in 4 of 5 answers, Craftsman in 0
Who does AI recommend more?
Huepar, the only one of the two named
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Top laser level brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Huepar was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Huepar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leica Geosystems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laser level brands
5 answers
Asked ChatGPT
“Which laser level brand should I buy?”
Asked ChatGPT
“What are the best laser level brands?”
Asked ChatGPT
“What's the best laser level brand for construction work?”
Searched Google, AI Overview
“best laser level”
Searched Google, AI Overview
“laser level for construction”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Huepar more popular in search?
This chart shows how often people search Google for Craftsman and Huepar by name. Each line represents a brand's share of searches for all eight laser level brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Huepar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Craftsman | Hilti | Bosch | Leica Geosystems | Huepar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 30.2% | 14.5% | 5.3% | 0.48% | 0.48% | 0.48% | 0.26% |
| Nov 2025 | 46.5% | 29.7% | 17.1% | 5.1% | 0.46% | 0.46% | 0.38% | 0.31% |
| Dec 2025 | 48.5% | 25.6% | 17.8% | 6.5% | 0.48% | 0.48% | 0.32% | 0.32% |
| Jan 2026 | 47.4% | 25.4% | 17.4% | 7.8% | 0.57% | 0.57% | 0.47% | 0.38% |
| Feb 2026 | 46.8% | 24.6% | 17.2% | 9.4% | 0.57% | 0.57% | 0.46% | 0.31% |
| Mar 2026 | 43.5% | 27.6% | 16% | 10.7% | 0.96% | 0.53% | 0.43% | 0.35% |
| Apr 2026 | 46.5% | 24.9% | 17.1% | 9.3% | 0.84% | 0.56% | 0.46% | 0.31% |
| May 2026 | 46.4% | 25.2% | 17.1% | 9.3% | 0.84% | 0.46% | 0.46% | 0.31% |
| Jun 2026 | 46.4% | 25.2% | 17.1% | 9.3% | 0.69% | 0.46% | 0.46% | 0.31% |
| Jul 2026 | 50.4% | 22.4% | 15.1% | 10.1% | 0.75% | 0.5% | 0.41% | 0.33% |
| Aug 2026 | 46.5% | 25.2% | 17.1% | 9.3% | 0.69% | 0.46% | 0.38% | 0.31% |
| Sep 2026 | 47.1% | 25.9% | 17.3% | 7.7% | 0.7% | 0.47% | 0.47% | 0.31% |
How has the Craftsman and Huepar comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Huepar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among laser level brands worldwide moved from 5.3% to 7.7%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Huepar’s share of searches among laser level brands worldwide moved from 0.26% to 0.31%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for laser level brands worldwide in September 2026?
1 change
In September 2026, Craftsman lost share of searches among laser level brands worldwide, from 9.3% to 7.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Huepar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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