Craftsman vs Kobalt:Which is searched more?
In September 2026, Craftsman had more branded searches than Kobalt among tool Bag brands worldwide. Craftsman was estimated to have 301K branded searches compared to Kobalt’s 90.5K, and held a 6.6% Share of Search versus Kobalt’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Craftsman or Kobalt?
Compare the tool bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craftsman, Kobalt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Carhartt | Craftsman | Bosch | Kobalt | Husky |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 24.6% | 11.8% | 14.4% | 4.3% | 3.6% | 1.6% | 0.32% |
| Nov 2025 | 34.2% | 21.9% | 12.6% | 22.9% | 3.8% | 2.6% | 1.7% | 0.34% |
| Dec 2025 | 35.3% | 18.6% | 13% | 23.6% | 4.7% | 2.7% | 1.7% | 0.35% |
| Jan 2026 | 37.4% | 20.1% | 13.8% | 16.8% | 6.2% | 3.5% | 1.9% | 0.37% |
| Feb 2026 | 40.6% | 21.3% | 14.9% | 10% | 8.2% | 3.1% | 1.6% | 0.33% |
| Mar 2026 | 39% | 24.7% | 14.3% | 6.4% | 9.6% | 3.6% | 1.9% | 0.39% |
| Apr 2026 | 42.3% | 22.7% | 15.5% | 4.6% | 8.5% | 3.9% | 2.1% | 0.34% |
| May 2026 | 42.5% | 23.1% | 15.6% | 3.8% | 8.5% | 3.9% | 2.1% | 0.34% |
| Jun 2026 | 42.7% | 23.2% | 15.7% | 3.8% | 8.6% | 3.9% | 1.7% | 0.35% |
| Jul 2026 | 45.9% | 20.4% | 13.8% | 4.1% | 9.2% | 4.2% | 1.9% | 0.37% |
| Aug 2026 | 41.4% | 22.5% | 15.2% | 5.6% | 8.3% | 4.6% | 2% | 0.33% |
| Sep 2026 | 40.4% | 22.2% | 14.9% | 9.9% | 6.6% | 3.7% | 2% | 0.27% |
How has the Craftsman and Kobalt comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Kobalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among tool Bag brands worldwide moved from 4.3% to 6.6%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among tool Bag brands worldwide moved from 1.6% to 2%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for tool Bag brands worldwide in September 2026?
2 changes
In September 2026, Carhartt overtook Craftsman to rank 4th among tool Bag brands worldwide, with 9.9% estimated Share of Search.
In September 2026, Craftsman lost estimated Share of Search among tool Bag brands worldwide, from 8.3% to 6.6%.
Other head-to-heads among tool Bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Craftsman’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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