Brandwave

Barrina vs Craftsman:Which is more popular?

In September 2026, Craftsman had more branded searches than Barrina among workbench light brands worldwide. Craftsman had about 301,000 branded searches, while Barrina had 6,600. Craftsman made up 26.8% of all workbench light brand searches we track, and Barrina accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about workbench light brands, Barrina appeared in all three answers and Craftsman in none.

Among workbench light brands worldwide in September 2026

Who do people search for more?

Craftsman, about 46 searches for every 1 for Barrina

Craftsman 301K searchesBarrina 6.6K searches

Who does AI mention more?

Barrina, mentioned in every answer we collected

Barrina in 3 of 3Craftsman in 0 of 3

Who does AI recommend more?

Barrina, the only one of the two named

Barrina first in 2Craftsman never named

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Top workbench light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Barrina appeared in all three answers. Craftsman did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barrina1st
  2. Lithonia Lighting2nd
  3. Hykolity2nd
  4. Ryobi–
  5. Craftsman–
  6. Stanley–
  7. Husky–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barrina3 of 3Named in 3 of 3 ChatGPT answers
  • Lithonia Lighting2 of 3Named in 2 of 3 ChatGPT answers
  • Hykolity2 of 3Named in 2 of 3 ChatGPT answers
  • Ryobi0 of 3Named in 0 of 3 ChatGPT answers
  • Craftsman0 of 3Named in 0 of 3 ChatGPT answers
  • Stanley0 of 3Named in 0 of 3 ChatGPT answers
  • Husky0 of 3Named in 0 of 3 ChatGPT answers

See every answer about workbench light brands

3 answers
  • Asked ChatGPT

    “Which workbench light brand should I buy?”

    1. 1Barrina
    2. 2Hykolity
    3. 3Lithonia Lighting
  • Asked ChatGPT

    “What are the best workbench light brands?”

    1. 1Barrina
    2. 2Lithonia Lighting
    3. 3Hykolity
  • Asked ChatGPT

    “What's the best workbench light brand for a bright workspace?”

    1. 1Barrina
  • Searched Google, AI Overview

    “best workbench light”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bright work light”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Barrina or Craftsman more popular in search?

This chart shows how often people search Google for Barrina and Craftsman by name. Each line represents a brand's share of searches for all seven workbench light brands we track, month by month, from English-language searches worldwide.

Barrina and Craftsman among workbench light brands worldwide, by month

Share of searches by month for Craftsman, Barrina. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiCraftsmanStanleyLithonia LightingHuskyBarrinaHykolity
Oct 202566.4%23.7%4.8%2.6%1.7%0.64%0.13%
Nov 202572.6%18.5%4.5%2%1.7%0.5%0.18%
Dec 202565.5%25.1%5.1%1.9%1.9%0.45%0.13%
Jan 202664.3%27%4.4%2%1.6%0.59%0.08%
Feb 202656.5%35.4%3.9%2.1%1.4%0.52%0.07%
Mar 202661.1%32.1%3.5%1.6%1.3%0.38%0.05%
Apr 202667%26.9%3%1.6%1.1%0.39%0.05%
May 202668.4%25.9%2.8%1.3%1%0.46%0.06%
Jun 202668.3%25.5%3.4%1.3%1%0.37%0.11%
Jul 202663.8%29.2%3.9%1.4%1.2%0.35%0.13%
Aug 202662.6%29.2%4.8%1.8%1.2%0.43%0.1%
Sep 202665.4%26.8%4.4%1.6%1.1%0.59%0.08%

How has the Barrina and Craftsman comparison changed over the last 12 months?

3 findings
  • Craftsman was ahead of Barrina in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Barrina’s share of searches among workbench light brands worldwide moved from 0.64% to 0.59%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among workbench light brands worldwide moved from 23.7% to 26.8%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for workbench light brands worldwide in September 2026?

1 change
  1. In September 2026, Craftsman lost share of searches among workbench light brands worldwide, from 29.2% to 26.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barrina’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barrina

1 branded search term

  • barrina

Craftsman

1 branded search term

  • craftsman

How the Brand Demand Index is measured

Other head-to-heads among workbench light brands

Creator with pink hair and a pink jacket

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