Brandwave

CDI vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than CDI among torque wrench brands worldwide. DeWalt had about 673,000 branded searches, while CDI had 4,400. DeWalt made up 47.4% of all torque wrench brand searches we track, and CDI accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about torque wrench brands, CDI appeared in four of the five answers and DeWalt in none.

Among torque wrench brands worldwide in September 2026

Who do people search for more?

DeWalt, about 153 searches for every 1 for CDI

DeWalt 673K searchesCDI 4.4K searches

Who does AI mention more?

CDI, mentioned in 4 of 5 answers, DeWalt in 0

CDI in 4 of 5DeWalt in 0 of 5

Who does AI recommend more?

CDI, the only one of the two named

CDI first in 4DeWalt never named

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Top torque wrench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CDI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CDI1st
  2. Tekton2nd
  3. Precision Instruments3rd
  4. Snap-on4th
  5. GearWrench5th
  6. DeWalt–
  7. Craftsman–
  8. Husky–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Snap-on4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CDI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GearWrench3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Precision Instruments3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about torque wrench brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CDI or DeWalt more popular in search?

This chart shows how often people search Google for CDI and DeWalt by name. Each line represents a brand's share of searches for all eight torque wrench brands we track, month by month, from English-language searches worldwide.

CDI and DeWalt among torque wrench brands worldwide, by month

Share of searches by month for DeWalt, CDI. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanSnap-onTektonGearWrenchHuskyCDIPrecision Instruments
Oct 202549.6%18.1%22.2%4.5%3.6%1.3%0.32%0.4%
Nov 202551.7%15.4%23.1%3.8%3.8%1.4%0.28%0.51%
Dec 202552.2%19.1%19.1%3.8%3.8%1.4%0.28%0.34%
Jan 202647.2%21.1%21.1%4.2%4.2%1.3%0.38%0.46%
Feb 202645.6%24.9%20.4%4.1%3.4%1%0.3%0.3%
Mar 202643.1%28.8%19.3%3.9%3.2%1.2%0.28%0.35%
Apr 202645.6%24.9%20.4%4.1%3.4%1%0.3%0.3%
May 202645.6%24.9%20.4%4.1%3.4%1%0.37%0.3%
Jun 202647.4%25.9%17.3%4.3%3.5%1%0.25%0.31%
Jul 202640.3%27%18%9.9%3%1.1%0.32%0.32%
Aug 202644.7%24.4%20%6%3.3%0.98%0.29%0.29%
Sep 202647.4%21.2%21.2%5.2%3.5%0.85%0.31%0.31%

How has the CDI and DeWalt comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of CDI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CDI’s share of searches among torque wrench brands worldwide moved from 0.32% to 0.31%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among torque wrench brands worldwide moved from 49.6% to 47.4%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for torque wrench brands worldwide in September 2026?

1 change

  1. In September 2026, DeWalt gained share of searches among torque wrench brands worldwide, from 44.7% to 47.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CDI’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CDI

1 branded search term

  • cdi torque wrench

DeWalt

1 branded search term

  • dewalt

How the Brand Demand Index is measured

Other head-to-heads among torque wrench brands

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