Brandwave

Chuck key brands:Which are searched most?

In September 2026, Makita was the most searched among chuck key brands worldwide, with an estimated 1M branded searches and 38.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Makita38.4%
  2. DeWalt25.7%
  3. Jacob's21%
  4. Black and Decker8.4%
  5. Bosch6.4%

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Share of SearchLeaderboard

Compare the chuck key brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chuck key brands worldwide, by month

Share of Search by month for Makita, DeWalt, Jacob's, Black and Decker, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltJacob'sBlack and DeckerBosch
Oct 202545.6%21.9%17.9%8%6.7%
Nov 202544.1%25.4%17%8.3%5.2%
Dec 202539.8%27.7%18.5%8.2%5.7%
Jan 202637.9%25.9%21.2%8.5%6.5%
Feb 202638.1%26.6%21.8%7.9%5.5%
Mar 202641.8%24.3%19.8%7.9%6.1%
Apr 202637.9%25.9%21.2%8.5%6.5%
May 202638.9%26.3%17.6%10.6%6.6%
Jun 202639.3%26.6%17.8%9.7%6.7%
Jul 202635.3%23.9%23.9%9.6%7.3%
Aug 202635.9%24.3%24.3%8%7.4%
Sep 202638.4%25.7%21%8.4%6.4%

This month’s ranking, September 2026

  1. 1.Makita

    38.4%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +2.5 points.

  2. 2.DeWalt

    25.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Jacob's

    21%

    Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -3.3 points.

  4. 4.Black and Decker

    8.4%

    Held 4th. 220K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Bosch

    6.4%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -1 points.

Compare search popularity between leading brands

Which brand is most popular in search among chuck key brands worldwide?

In September 2026, Makita was the most searched among chuck key brands worldwide, with an estimated 1M branded searches and 38.4% estimated Share of Search within this set. DeWalt is in 2nd place, 12.7 percentage points behind at 25.7% Share of Search.

Global chuck key brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Makita45.6% → 38.4%45.6%Oct 202535.3%Jul 20261st
DeWalt21.9% → 25.7%27.7%Dec 202521.9%Oct 20252nd
Jacob's17.9% → 21%24.3%Aug 202617%Nov 20253rd
Black and Decker8% → 8.4%10.6%May 20267.9%Mar 20264th
Bosch6.7% → 6.4%7.4%Aug 20265.2%Nov 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among chuck key brands worldwide decreased from 45.6% to 38.4%.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among chuck key brands worldwide increased from 21.9% to 25.7%.
  • Across the 12 months ending September 2026, Jacob's’ estimated Share of Search among chuck key brands worldwide increased from 17.9% to 21%.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among chuck key brands worldwide peaked at 45.6% in October 2025 and was lowest at 35.3% in July 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among chuck key brands worldwide peaked at 27.7% in December 2025 and was lowest at 21.9% in October 2025.
  • Across the 12 months ending September 2026, Jacob's’ estimated Share of Search among chuck key brands worldwide peaked at 24.3% in August 2026 and was lowest at 17% in November 2025.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among chuck key brands worldwide peaked at 10.6% in May 2026 and was lowest at 7.9% in March 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among chuck key brands worldwide peaked at 7.4% in August 2026 and was lowest at 5.2% in November 2025.
  • Across the 12 months ending September 2026, Black and Decker and Bosch held steady: their estimated Share of Search among chuck key brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for chuck key brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among chuck key brands worldwide, from 35.9% to 38.4%.

  2. In September 2026, DeWalt gained estimated Share of Search among chuck key brands worldwide, from 24.3% to 25.7%.

  3. In September 2026, Jacob's lost estimated Share of Search among chuck key brands worldwide, from 24.3% to 21%.

  4. In September 2026, Bosch lost estimated Share of Search among chuck key brands worldwide, from 7.4% to 6.4%.

  5. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

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