Brandwave

Black+Decker vs Jacobs:Which is more popular?

In September 2026, Black+Decker had more branded searches than Jacobs among chuck key brands worldwide. Black+Decker had about 220,000 branded searches, while Jacobs had 2,900. Black+Decker made up 11.6% of all chuck key brand searches we track, and Jacobs accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about chuck key brands, Jacobs appeared in four of the five answers and Black+Decker in none.

Among chuck key brands worldwide in September 2026

Who do people search for more?

Black+Decker, about 76 searches for every 1 for Jacobs

Black+Decker 220K searchesJacobs 2.9K searches

Who does AI mention more?

Jacobs, mentioned in 4 of 5 answers, Black+Decker in 0

Jacobs in 4 of 5Black+Decker in 0 of 5

Who does AI recommend more?

Jacobs, the only one of the two named

Jacobs first in 3Black+Decker never named

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Top chuck key brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jacobs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Black+Decker did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jacobs1st
  2. Röhm2nd
  3. DeWalt3rd
  4. Makita–
  5. Black+Decker–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jacobs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Röhm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chuck key brands

5 answers

  • Asked ChatGPT

    “Which chuck key brand should I buy?”

    1. 1Jacobs
    2. 2Röhm

  • Asked ChatGPT

    “What are the best chuck key brands?”

    1. 1Jacobs
    2. 2Röhm
    3. 3DeWalt

  • Asked ChatGPT

    “What's the best chuck key brand for drill maintenance?”

    1. 1Jacobs
    2. 2Röhm

  • Searched Google, AI Overview

    “drill chuck key”

    1. 1Jacobs
    2. 2DeWalt
    3. 3Makita

  • Searched Google, AI Overview

    “universal chuck key”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Black+Decker or Jacobs more popular in search?

    This chart shows how often people search Google for Black+Decker and Jacobs by name. Each line represents a brand's share of searches for all six chuck key brands we track, month by month, from English-language searches worldwide.

    Black+Decker and Jacobs among chuck key brands worldwide, by month

    Share of searches by month for Black+Decker, Jacobs. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltBlack+DeckerJacobsRöhmBosch
    Oct 202560.4%28.9%10.5%0.12%0.03%<0.01%
    Nov 202556.6%32.6%10.7%0.11%0.02%<0.01%
    Dec 202552.5%36.5%10.9%0.13%0.03%<0.01%
    Jan 202652.3%35.8%11.7%0.15%0.03%<0.01%
    Feb 202652.3%36.6%10.9%0.16%0.03%<0.01%
    Mar 202656.4%32.7%10.7%0.18%0.02%<0.01%
    Apr 202652.3%35.8%11.7%0.15%0.03%<0.01%
    May 202651.2%34.7%13.9%0.15%0.02%<0.01%
    Jun 202651.9%35.2%12.8%0.13%0.03%<0.01%
    Jul 202651.2%34.7%13.9%0.15%0.03%<0.01%
    Aug 202652.6%35.6%11.6%0.15%0.02%<0.01%
    Sep 202652.8%35.4%11.6%0.15%0.03%<0.01%

    How has the Black+Decker and Jacobs comparison changed over the last 12 months?

    3 findings
    • Black+Decker was ahead of Jacobs in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Black+Decker’s share of searches among chuck key brands worldwide moved from 10.5% to 11.6%, and its estimated monthly branded searches moved from 245K to 220K.
    • Across the 12 months ending September 2026, Jacobs’ share of searches among chuck key brands worldwide moved from 0.12% to 0.15%, and its estimated monthly branded searches held steady at 2.9K.

    How did search popularity change for chuck key brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Black+Decker’s and Jacobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Black+Decker

    2 branded search terms

    • black and decker
    • blackdecker

    Jacobs

    1 branded search term

    • jacobs chuck

    How the Brand Demand Index is measured

    Other head-to-heads among chuck key brands

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