Brandwave

How popular isJacobs?

In September 2026, people searched for Jacobs by name about 2,900 times worldwide, about the same as the previous year. These searches made up 0.15% of all global chuck key brand searches, placing Jacobs fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about chuck key brands, Jacobs appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Jacobs is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 52.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 35.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Black+DeckerShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. JacobsShare of searches 0.15%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. RöhmShare of searches 0.03%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+1 more

Jacobs website (opens in a new tab)

Follow Jacobs and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top chuck key brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jacobs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jacobs is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jacobs1st
  2. Röhm2nd
  3. DeWalt3rd
  4. Makita–
  5. Black+Decker–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jacobs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Röhm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chuck key brands

5 answers

  • Asked ChatGPT

    “Which chuck key brand should I buy?”

    1. 1Jacobs
    2. 2Röhm

  • Asked ChatGPT

    “What are the best chuck key brands?”

    1. 1Jacobs
    2. 2Röhm
    3. 3DeWalt

  • Asked ChatGPT

    “What's the best chuck key brand for drill maintenance?”

    1. 1Jacobs
    2. 2Röhm

  • Searched Google, AI Overview

    “drill chuck key”

    1. 1Jacobs
    2. 2DeWalt
    3. 3Makita

  • Searched Google, AI Overview

    “universal chuck key”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which chuck key brands compete with Jacobs?

    Jacobs against chuck key brands worldwide, by month

    Share of searches by month for Makita, DeWalt, Black+Decker, Jacobs. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltBlack+DeckerJacobsRöhmBosch
    Oct 202560.4%28.9%10.5%0.12%0.03%<0.01%
    Nov 202556.6%32.6%10.7%0.11%0.02%<0.01%
    Dec 202552.5%36.5%10.9%0.13%0.03%<0.01%
    Jan 202652.3%35.8%11.7%0.15%0.03%<0.01%
    Feb 202652.3%36.6%10.9%0.16%0.03%<0.01%
    Mar 202656.4%32.7%10.7%0.18%0.02%<0.01%
    Apr 202652.3%35.8%11.7%0.15%0.03%<0.01%
    May 202651.2%34.7%13.9%0.15%0.02%<0.01%
    Jun 202651.9%35.2%12.8%0.13%0.03%<0.01%
    Jul 202651.2%34.7%13.9%0.15%0.03%<0.01%
    Aug 202652.6%35.6%11.6%0.15%0.02%<0.01%
    Sep 202652.8%35.4%11.6%0.15%0.03%<0.01%

    1. 1.Makita

      52.8%

      Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.3 points.

    2. 2.DeWalt

      35.4%

      Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

    3. 3.Black+Decker

      11.6%

      Held 3rd. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.

    4. 4.Jacobs

      0.15%

      Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Röhm

      0.03%

      Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

    6. 6.Bosch

      <0.01%

      Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Jacobs and its closest rivals

    Every comparison with Jacobs

    7 comparisons

    How has branded search demand for Jacobs changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Jacobs worldwide held steady at 2.9K.
    • Across the 12 months ending September 2026, Jacobs’ share of searches among chuck key brands worldwide held steady, from 0.12% to 0.15%.

    How did search popularity change for chuck key brands worldwide in September 2026?

    4 changes

    1. Estimated monthly branded searches for Bosch worldwide rose 40% over 12 measured months, from 50 to 70 in September 2026.

    2. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

    3. Estimated monthly branded searches for Röhm worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

    4. Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

    How are Jacobs’ branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Jacobs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • jacobs chuck

    How the Brand Demand Index is measured

    Who owns Jacobs?

    Jacobs is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker.

    Do you work for Jacobs? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Jacobs compete?

    Jacobs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Keyless chuck brands4th of 60.08%Show ranking
    Chuck key brands4th of 60.15%Shown above
    Creator with pink hair and a pink jacket

    Is Jacobs your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free