Brandwave

How popular isJacobs?

In September 2026, people searched for Jacobs by name about 2,900 times worldwide, about the same as the previous year. These searches made up 0.08% of all global keyless chuck brand searches, placing Jacobs fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about keyless chuck brands, Jacobs appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Jacobs is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. MilwaukeeShare of searches 52.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. MakitaShare of searches 28.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. DeWaltShare of searches 19.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. JacobsShare of searches 0.08%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. RöhmShare of searches 0.01%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top keyless chuck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jacobs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jacobs is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Röhm1st
  2. Albrecht2nd
  3. Jacobs3rd
  4. DeWalt4th
  5. Milwaukee5th
  6. Makita6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jacobs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Röhm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Albrecht3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about keyless chuck brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which keyless chuck brands compete with Jacobs?

Jacobs against keyless chuck brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Jacobs. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltJacobsRöhmAlbrecht
Oct 202551.8%32.5%15.6%0.07%0.01%<0.01%
Nov 202549.8%31.8%18.3%0.06%0.01%<0.01%
Dec 202552.7%27.9%19.4%0.07%0.01%<0.01%
Jan 202652.4%28.2%19.3%0.08%0.02%<0.01%
Feb 202652.7%27.7%19.4%0.08%0.01%<0.01%
Mar 202649.9%31.6%18.4%0.1%0.01%<0.01%
Apr 202652.4%28.2%19.3%0.08%0.01%<0.01%
May 202652.3%28.4%19.2%0.08%0.01%<0.01%
Jun 202652.3%28.4%19.2%0.07%0.01%<0.01%
Jul 202657.3%25.4%17.2%0.08%0.02%<0.01%
Aug 202652.3%28.4%19.2%0.08%0.01%<0.01%
Sep 202652.1%28.6%19.2%0.08%0.01%<0.01%
  1. 1.Milwaukee

    52.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Makita

    28.6%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  3. 3.DeWalt

    19.2%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Jacobs

    0.08%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Röhm

    0.01%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Albrecht

    <0.01%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Jacobs and its closest rivals

Every comparison with Jacobs

7 comparisons

How has branded search demand for Jacobs changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jacobs worldwide held steady at 2.9K.
  • Across the 12 months ending September 2026, Jacobs’ share of searches among keyless chuck brands worldwide held steady, from 0.07% to 0.08%.

How did search popularity change for keyless chuck brands worldwide in September 2026?

3 changes
  1. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  2. Estimated monthly branded searches for Röhm worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are Jacobs’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Jacobs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jacobs chuck

How the Brand Demand Index is measured

Who owns Jacobs?

Jacobs is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker.

Do you work for Jacobs? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Jacobs compete?

Jacobs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Keyless chuck brands4th of 60.08%Shown above
Chuck key brands4th of 60.15%Show ranking
Creator with pink hair and a pink jacket

Is Jacobs your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.