DeWalt vs Malco:Which is more popular?
In September 2026, DeWalt had more branded searches than Malco among aviation snips brands worldwide. DeWalt had about 673,000 branded searches, while Malco had 4,900. DeWalt made up 20.2% of all aviation snips brand searches we track, and Malco accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about aviation snips brands, Malco appeared in three of the five answers and DeWalt in one. Malco was mentioned before DeWalt in three out of four answers.
Who do people search for more?
DeWalt, about 137 searches for every 1 for Malco
Who does AI mention more?
Malco, mentioned in 3 of 5 answers, DeWalt in 1
Who does AI recommend more?
Malco, named ahead of DeWalt in 3 of 4 answers
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Top aviation snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Malco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Malco was listed before DeWalt in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Midwest Snips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klein Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Malco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Knipex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lenox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bessey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about aviation snips brands
5 answers
Asked ChatGPT
“Which aviation snips brand should I buy?”
Asked ChatGPT
“What are the best aviation snips brands?”
Asked ChatGPT
“What's the best aviation snips brand for sheet metal cutting?”
Searched Google, AI Overview
“aviation snips”
Searched Google, AI Overview
“sheet metal snips”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DeWalt or Malco more popular in search?
This chart shows how often people search Google for DeWalt and Malco by name. Each line represents a brand's share of searches for all 11 aviation snips brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Malco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Craftsman | Knipex | Klein Tools | Lenox | Bessey | Midwest Snips | Wiss | Malco | Irwin |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 18.2% | 6.7% | 5.4% | 3.7% | 4.5% | 0.33% | 0.18% | 0.16% | 0.13% | 0.18% |
| Nov 2025 | 57.7% | 21.2% | 6.3% | 5.2% | 3.5% | 5.2% | 0.31% | 0.17% | 0.15% | 0.11% | 0.14% |
| Dec 2025 | 55.9% | 20.5% | 7.5% | 5% | 4.1% | 6.1% | 0.3% | 0.13% | 0.16% | 0.11% | 0.13% |
| Jan 2026 | 54.8% | 20.2% | 9% | 6% | 4% | 4.9% | 0.36% | 0.16% | 0.17% | 0.12% | 0.16% |
| Feb 2026 | 54.6% | 20.1% | 11% | 6% | 4% | 3.3% | 0.36% | 0.16% | 0.18% | 0.16% | 0.16% |
| Mar 2026 | 52.9% | 19.4% | 13% | 5.8% | 3.9% | 3.9% | 0.35% | 0.19% | 0.21% | 0.16% | 0.16% |
| Apr 2026 | 54.6% | 20.1% | 11% | 6% | 4% | 3.3% | 0.36% | 0.16% | 0.18% | 0.16% | 0.16% |
| May 2026 | 54.8% | 20.1% | 11% | 4.9% | 4% | 4% | 0.3% | 0.16% | 0.27% | 0.16% | 0.16% |
| Jun 2026 | 54.7% | 20.1% | 11% | 4.9% | 4% | 4% | 0.3% | 0.16% | 0.37% | 0.16% | 0.13% |
| Jul 2026 | 57% | 17.1% | 11.5% | 5.1% | 4.2% | 4.2% | 0.25% | 0.17% | 0.19% | 0.15% | 0.14% |
| Aug 2026 | 53.8% | 19.8% | 10.8% | 5.9% | 4.8% | 4% | 0.24% | 0.19% | 0.19% | 0.14% | 0.13% |
| Sep 2026 | 54.8% | 20.2% | 9% | 6% | 4.9% | 4% | 0.3% | 0.2% | 0.19% | 0.15% | 0.13% |
How has the DeWalt and Malco comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Malco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among aviation snips brands worldwide moved from 18.2% to 20.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Malco’s share of searches among aviation snips brands worldwide moved from 0.13% to 0.15%, and its estimated monthly branded searches held steady at 4.9K.
How did search popularity change for aviation snips brands worldwide in September 2026?
0 changes
Neither DeWalt nor Malco moved beyond provider rounding among aviation snips brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Malco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among aviation snips brands
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