Work trousers brands:Which are searched most?
In September 2026, DeWalt was the most searched among work trousers brands worldwide, with an estimated 673K branded searches and 53.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
DeWalt53.2%Helly Hansen43.5%
Mascot2.1%
Dickies1.2%Portwest<0.01%
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Share of SearchLeaderboard
Compare the work trousers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Helly Hansen, Mascot. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Helly Hansen | Mascot | Dickies | Portwest |
|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 52.7% | 2.1% | 2.1% | <0.01% |
| Nov 2025 | 39.1% | 57.9% | 1.9% | 1.1% | <0.01% |
| Dec 2025 | 44% | 53.4% | 1.4% | 1.2% | <0.01% |
| Jan 2026 | 39.3% | 58.4% | 1.3% | 1.1% | <0.01% |
| Feb 2026 | 48.7% | 48.7% | 1.6% | 1.1% | <0.01% |
| Mar 2026 | 58% | 38.8% | 1.9% | 1.3% | <0.01% |
| Apr 2026 | 62.7% | 34.3% | 1.7% | 1.4% | <0.01% |
| May 2026 | 58% | 38.8% | 1.9% | 1.3% | <0.01% |
| Jun 2026 | 62.8% | 34.4% | 1.7% | 1.1% | <0.01% |
| Jul 2026 | 58% | 38.8% | 1.9% | 1.3% | <0.01% |
| Aug 2026 | 58% | 38.8% | 1.9% | 1.3% | <0.01% |
| Sep 2026 | 53.2% | 43.5% | 2.1% | 1.2% | <0.01% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 673K | 0% | -4.8 points | |
| 2, held 2nd | 43.5% | 550K | +22.2% | +4.7 points | |
| 3, held 3rd | 2.1% | 27.1K | +22.1% | +0.2 points | |
| 4, held 4th | 1.2% | 14.8K | 0% | -0.1 points | |
| 5, held 5th | <0.01% | 70 | -36.4% | 0 points |
1.
DeWalt53.2%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -4.8 points.
43.5%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4.7 points.
3.
2.1%
Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
4.
Dickies1.2%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
<0.01%
Held 5th. 70 estimated branded searches, -36.4% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among work trousers brands worldwide?
5 brands
In September 2026, DeWalt was the most searched among work trousers brands worldwide, with an estimated 673K branded searches and 53.2% estimated Share of Search within this set. Helly Hansen is in 2nd place, 9.7 percentage points behind at 43.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| DeWalt | 43.1% → 53.2% | 62.8%Jun 2026 | 39.1%Nov 2025 | 2nd → 1st |
| Helly Hansen | 52.7% → 43.5% | 58.4%Jan 2026 | 34.3%Apr 2026 | 1st → 2nd |
| Mascot | 2.1% | 2.1%Sep 2026 | 1.3%Jan 2026 | 4th → 3rd |
| Dickies | 2.1% → 1.2% | 2.1%Oct 2025 | 1.1%Nov 2025 | 3rd → 4th |
| Portwest | <0.01% | <0.01%Jul 2026 | <0.01%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among work trousers brands worldwide increased from 43.1% to 53.2%.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among work trousers brands worldwide decreased from 52.7% to 43.5%.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work trousers brands worldwide decreased from 2.1% to 1.2%.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among work trousers brands worldwide peaked at 62.8% in June 2026 and was lowest at 39.1% in November 2025.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among work trousers brands worldwide peaked at 58.4% in January 2026 and was lowest at 34.3% in April 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work trousers brands worldwide peaked at 2.1% in October 2025 and was lowest at 1.1% in November 2025.
- Across the 12 months ending September 2026, DeWalt rose from 2nd to 1st among work trousers brands worldwide.
- Across the 12 months ending September 2026, Helly Hansen fell from 1st to 2nd among work trousers brands worldwide.
- Across the 12 months ending September 2026, Mascot rose from 4th to 3rd among work trousers brands worldwide.
- Across the 12 months ending September 2026, Dickies fell from 3rd to 4th among work trousers brands worldwide.
- Across the 12 months ending September 2026, Portwest held steady: its estimated Share of Search among work trousers brands worldwide moved less than 0.5 percentage points.
How did search popularity change for work trousers brands worldwide in September 2026?
4 changes
In September 2026, Helly Hansen gained estimated Share of Search among work trousers brands worldwide, from 38.8% to 43.5%.
In September 2026, DeWalt lost estimated Share of Search among work trousers brands worldwide, from 58% to 53.2%.
Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.
Estimated monthly branded searches for Mascot worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
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