Brandwave

Portwest vs Snickers Workwear:Which is more popular by branded search?

In August 2026, Snickers Workwear had more branded searches than Portwest among hi vis workwear worldwide. Snickers Workwear was estimated to have 49.5K branded searches compared to Portwest’s 110, and held a 63.3% Share of Search versus Portwest’s 0.14%. These are worldwide searches for English-language branded terms.

Share of Search among hi vis workwear worldwide in August 2026Which is more popular in search, Portwest or Snickers Workwear?
Portwest0.14%110 searches
vs
Snickers Workwear63.3%49.5K searches

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Which is more popular in search, Portwest or Snickers Workwear?

Compare the hi vis workwear shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Portwest and Snickers Workwear among hi vis workwear worldwide, by month

Share of Search by month for Snickers Workwear, Portwest. The figures are in the table below the chart.

View monthly share of search table
MonthSnickers WorkwearMascotLeo WorkwearCaterpillarBisleyPortwest
Oct 202563.9%28.6%4.7%2.5%0.34%0.06%
Nov 202560.5%33.1%3.6%2.4%0.32%0.06%
Dec 202564.9%29.1%3.1%2.6%0.28%0.04%
Jan 202667.3%24.7%4.9%2.7%0.36%0.06%
Feb 202667.3%24.7%4.9%2.7%0.43%0.06%
Mar 202666.9%24.5%4.9%3.2%0.43%0.1%
Apr 202670.5%21.1%5.1%2.8%0.45%0.08%
May 202667.8%24.9%4%2.7%0.54%0.1%
Jun 202666%24.1%5.9%3.2%0.64%0.12%
Jul 202662.1%27.8%5.5%3.7%0.74%0.14%
Aug 202663.3%28.4%4.6%3.1%0.5%0.14%
Sep 2026——————

How has the Portwest and Snickers Workwear comparison changed over the last 12 months?

  • Snickers Workwear was ahead of Portwest in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Portwest’s estimated Share of Search among hi vis workwear worldwide moved from 0.06% to 0.14%, and its estimated monthly branded searches moved from 70 to 110.
  • Across the 11 months ending August 2026, Snickers Workwear’s estimated Share of Search among hi vis workwear worldwide moved from 63.9% to 63.3%, and its estimated monthly branded searches moved from 74K to 49.5K.

How did search popularity change for hi vis workwear worldwide in August 2026?

  1. In August 2026, Snickers Workwear gained estimated Share of Search among hi vis workwear worldwide, from 62.1% to 63.3%.

  2. Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Portwest’s and Snickers Workwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Portwest

1 branded search term

  • portwest nz

Snickers Workwear

1 branded search term

  • snickers workwear

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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