Carhartt vs Snickers Workwear:Which is searched more?
In September 2026, Snickers Workwear had more branded searches than Carhartt among work trousers brands worldwide. Snickers Workwear had about 60,500 branded searches, while Carhartt had 18,100. Snickers Workwear made up 3.9% of all work trousers brand searches we track, and Carhartt accounted for 1.2%. These are worldwide searches for English-language branded terms.
Follow Carhartt vs Snickers Workwear and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Carhartt or Snickers Workwear more popular in search?
Compare the work trousers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Snickers Workwear, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Helly Hansen | Duluth Trading | Portwest | Snickers Workwear | Mascot | Carhartt | Dickies |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 39.3% | 17.6% | 3.5% | 3.5% | 1.6% | 0.86% | 1.6% |
| Nov 2025 | 27.9% | 41.4% | 22.8% | 2.5% | 2.5% | 1.4% | 0.75% | 0.75% |
| Dec 2025 | 30.7% | 37.3% | 25.1% | 1.8% | 2.3% | 1% | 1% | 0.83% |
| Jan 2026 | 30.3% | 45% | 16.5% | 2.7% | 2.7% | 1% | 1% | 0.81% |
| Feb 2026 | 38.1% | 38.1% | 13.9% | 3.4% | 3.4% | 1.3% | 1% | 0.84% |
| Mar 2026 | 42.1% | 28.1% | 18.8% | 3.8% | 3.8% | 1.4% | 1.1% | 0.92% |
| Apr 2026 | 44.9% | 24.5% | 20.1% | 3.3% | 4% | 1.2% | 0.99% | 0.99% |
| May 2026 | 43.9% | 29.3% | 16% | 3.2% | 3.9% | 1.4% | 1.2% | 0.96% |
| Jun 2026 | 48.1% | 26.3% | 14.4% | 4.3% | 3.5% | 1.3% | 1.3% | 0.86% |
| Jul 2026 | 43.4% | 29% | 15.8% | 4.8% | 3.2% | 1.4% | 1.4% | 0.95% |
| Aug 2026 | 46.5% | 31.1% | 11.4% | 3.4% | 3.4% | 1.5% | 1.5% | 1% |
| Sep 2026 | 42.9% | 35.1% | 10.5% | 3.9% | 3.9% | 1.7% | 1.2% | 0.94% |
How has the Carhartt and Snickers Workwear comparison changed over the last 12 months?
3 findings
- Snickers Workwear was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s share of searches among work trousers brands worldwide moved from 0.86% to 1.2%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Snickers Workwear’s share of searches among work trousers brands worldwide moved from 3.5% to 3.9%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for work trousers brands worldwide in September 2026?
2 changes
In September 2026, Carhartt fell from 6th to 7th among work trousers brands worldwide.
Estimated monthly branded searches for Snickers Workwear worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carhartt’s and Snickers Workwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carhartt
1 branded search term
- carhartt bag
Snickers Workwear
1 branded search term
- snickers workwear
Other head-to-heads among work trousers brands
DeWalt vs Helly Hansen: compare search popularity- DeWalt vs Duluth Trading: compare search popularity
DeWalt vs Portwest: compare search popularity- DeWalt vs Snickers Workwear: compare search popularity
- Helly Hansen vs Duluth Trading: compare search popularity
- Helly Hansen vs Portwest: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.