How popular isMascot in search?
In September 2026, there were an estimated 27.1K branded searches for Mascot worldwide which is down 18.1% over the last 12 months. Mascot holds 2% estimated Share of Search among work trousers brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
DeWalt50.8%Helly Hansen41.5%
Portwest4.6%
Mascot2%
Dickies1.1%
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Which work trousers brands compete with Mascot?
Share of Search by month for DeWalt, Helly Hansen, Portwest, Mascot. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Helly Hansen | Portwest | Mascot | Dickies |
|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 50.3% | 4.5% | 2% | 2% |
| Nov 2025 | 37.8% | 56% | 3.4% | 1.9% | 1% |
| Dec 2025 | 42.8% | 52% | 2.6% | 1.4% | 1.2% |
| Jan 2026 | 37.9% | 56.4% | 3.4% | 1.3% | 1% |
| Feb 2026 | 46.6% | 46.6% | 4.2% | 1.5% | 1% |
| Mar 2026 | 55.1% | 36.9% | 5% | 1.8% | 1.2% |
| Apr 2026 | 59.9% | 32.8% | 4.4% | 1.6% | 1.3% |
| May 2026 | 55.6% | 37.2% | 4.1% | 1.8% | 1.2% |
| Jun 2026 | 59.5% | 32.5% | 5.3% | 1.6% | 1.1% |
| Jul 2026 | 54.5% | 36.5% | 6% | 1.8% | 1.2% |
| Aug 2026 | 55.6% | 37.2% | 4.1% | 1.8% | 1.2% |
| Sep 2026 | 50.8% | 41.5% | 4.6% | 2% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.8% | 673K | 0% | -4.9 points | |
| 2, held 2nd | 41.5% | 550K | +22.2% | +4.3 points | |
| 3, held 3rd | 4.6% | 60.5K | +22.2% | +0.5 points | |
| 4, held 4th | 2% | 27.1K | +22.1% | +0.2 points | |
| 5, held 5th | 1.1% | 14.8K | 0% | -0.1 points |
1.
DeWalt50.8%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -4.9 points.
41.5%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4.3 points.
3.
4.6%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
4.
2%
Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
5.
Dickies1.1%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Mascot and its closest rivals
Every comparison with Mascot
8 comparisons
How has branded search demand for Mascot changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mascot worldwide fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Mascot rose from 5th to 4th among work trousers brands worldwide.
How did search popularity change for work trousers brands worldwide in September 2026?
5 changes
In September 2026, Helly Hansen gained estimated Share of Search among work trousers brands worldwide, from 37.2% to 41.5%.
In September 2026, DeWalt lost estimated Share of Search among work trousers brands worldwide, from 55.6% to 50.8%.
Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.
Estimated monthly branded searches for Portwest worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for Mascot worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Mascot compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Work trousers brands | 4th of 5 | 2% | Shown above |
| Hi vis workwear | 3rd of 6 | 17.5% | Show ranking |
How is Mascot measured?
Brandwave collects information about searches that people make online using Mascot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mascot workwear
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Is Mascot your brand?
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