Brandwave

Hi vis clothing brands:Which are searched most?

In August 2026, Hard Yakka was the most searched among hi vis clothing brands worldwide, with an estimated 18.1K branded searches and 80.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hard Yakka80.1%
  2. DNC10.6%
  3. KingGee7.1%
  4. Bisley1.7%
  5. Portwest0.49%

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Share of SearchLeaderboard

Compare the hi vis clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hi vis clothing brands worldwide, by month

Share of Search by month for Hard Yakka, DNC, KingGee. The figures are in the table below the chart.

View monthly share of search table
MonthHard YakkaDNCKingGeeBisleyPortwest
Oct 202582%8.6%7.3%1.8%0.32%
Nov 202582%8.6%7.3%1.8%0.32%
Dec 202580.7%8.7%8.7%1.7%0.27%
Jan 202679.3%10.2%8.6%1.7%0.27%
Feb 202679%10.1%8.5%2.1%0.27%
Mar 202682%8.6%7.2%1.8%0.41%
Apr 202682%8.6%7.3%1.8%0.32%
May 202679.8%10.6%7.1%2.1%0.4%
Jun 202678.8%10.4%8.3%2.1%0.39%
Jul 202678.4%10.1%8.5%2.5%0.48%
Aug 202680.1%10.6%7.1%1.7%0.49%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Hard Yakka

    80.1%

    Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  2. 2.DNC

    10.6%

    Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.6 points.

  3. 3.KingGee

    7.1%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Bisley

    1.7%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.8 points.

  5. 5.Portwest

    0.49%

    Held 5th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hi vis clothing brands worldwide?

In August 2026, Hard Yakka was the most searched among hi vis clothing brands worldwide, with an estimated 18.1K branded searches and 80.1% estimated Share of Search within this set. DNC is in 2nd place, 69.5 percentage points behind at 10.6% Share of Search.

Global hi vis clothing brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hard Yakka82% → 80.1%82%Oct 202578.4%Jul 20261st
DNC8.6% → 10.6%10.6%Aug 20268.6%Mar 20262nd
KingGee7.3% → 7.1%8.7%Dec 20257.1%May 20263rd
Bisley1.8% → 1.7%2.5%Jul 20261.7%Jan 20264th
Portwest0.32% → 0.49%0.49%Aug 20260.27%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide decreased from 82% to 80.1%.
  • Across the 11 months ending August 2026, DNC’s estimated Share of Search among hi vis clothing brands worldwide increased from 8.6% to 10.6%.
  • Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide peaked at 82% in October 2025 and was lowest at 78.4% in July 2026.
  • Across the 11 months ending August 2026, DNC’s estimated Share of Search among hi vis clothing brands worldwide peaked at 10.6% in August 2026 and was lowest at 8.6% in March 2026.
  • Across the 11 months ending August 2026, KingGee’s estimated Share of Search among hi vis clothing brands worldwide peaked at 8.7% in December 2025 and was lowest at 7.1% in May 2026.
  • Across the 11 months ending August 2026, KingGee, Bisley and Portwest held steady: their estimated Share of Search among hi vis clothing brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hi vis clothing brands worldwide in August 2026?

  1. In August 2026, Hard Yakka gained estimated Share of Search among hi vis clothing brands worldwide, from 78.4% to 80.1%.

  2. In August 2026, DNC gained estimated Share of Search among hi vis clothing brands worldwide, from 10.1% to 10.6%.

  3. In August 2026, KingGee lost estimated Share of Search among hi vis clothing brands worldwide, from 8.5% to 7.1%.

  4. In August 2026, Bisley lost estimated Share of Search among hi vis clothing brands worldwide, from 2.5% to 1.7%.

  5. Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

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