Brandwave

How popular isHard Yakka in search?

In August 2026, there were an estimated 18.1K branded searches for Hard Yakka worldwide which held steady over the last 11 months. Hard Yakka holds 80.1% estimated Share of Search among hi vis clothing brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hard Yakka80.1%
  2. DNC10.6%
  3. KingGee7.1%
  4. Bisley1.7%
  5. Portwest0.49%
Hard Yakka website (opens in a new tab)

Follow Hard Yakka and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hi vis clothing brands compete with Hard Yakka?

Hard Yakka against hi vis clothing brands worldwide, by month

Share of Search by month for Hard Yakka, DNC, KingGee. The figures are in the table below the chart.

View monthly share of search table
MonthHard YakkaDNCKingGeeBisleyPortwest
Oct 202582%8.6%7.3%1.8%0.32%
Nov 202582%8.6%7.3%1.8%0.32%
Dec 202580.7%8.7%8.7%1.7%0.27%
Jan 202679.3%10.2%8.6%1.7%0.27%
Feb 202679%10.1%8.5%2.1%0.27%
Mar 202682%8.6%7.2%1.8%0.41%
Apr 202682%8.6%7.3%1.8%0.32%
May 202679.8%10.6%7.1%2.1%0.4%
Jun 202678.8%10.4%8.3%2.1%0.39%
Jul 202678.4%10.1%8.5%2.5%0.48%
Aug 202680.1%10.6%7.1%1.7%0.49%
Sep 2026—————

  1. 1.Hard Yakka

    80.1%

    Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  2. 2.DNC

    10.6%

    Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.6 points.

  3. 3.KingGee

    7.1%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Bisley

    1.7%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.8 points.

  5. 5.Portwest

    0.49%

    Held 5th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Hard Yakka and its closest rivals

How has branded search demand for Hard Yakka changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hard Yakka worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide decreased from 82% to 80.1%.
  • Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide peaked at 82% in October 2025 and was lowest at 78.4% in July 2026.

How did search popularity change for hi vis clothing brands worldwide in August 2026?

  1. In August 2026, Hard Yakka gained estimated Share of Search among hi vis clothing brands worldwide, from 78.4% to 80.1%.

  2. In August 2026, DNC gained estimated Share of Search among hi vis clothing brands worldwide, from 10.1% to 10.6%.

  3. In August 2026, KingGee lost estimated Share of Search among hi vis clothing brands worldwide, from 8.5% to 7.1%.

  4. In August 2026, Bisley lost estimated Share of Search among hi vis clothing brands worldwide, from 2.5% to 1.7%.

  5. Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

Where does Hard Yakka compete?

Hard Yakka is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Workwear brands2nd of 50.65%Show ranking
Hi vis clothing brands1st of 580.1%Shown above

How is Hard Yakka measured?

Brandwave collects information about searches that people make online using Hard Yakka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hardyakka

Do you work for Hard Yakka? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hard Yakka your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free