Brandwave

Workwear brands:Which brands are most popular in search?

In August 2026, Carhartt WIP was the most searched among workwear brands worldwide, with an estimated 2.2M branded searches and 98.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carhartt WIP98.4%
  2. Hard Yakka0.8%
  3. Dickies0.65%
  4. Caterpillar0.11%
  5. Bisley0.02%

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Share of SearchLeaderboard

Compare the workwear brands tradespeople buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among workwear brands worldwide, by month

Share of Search by month for Carhartt WIP. The figures are in the table below the chart.

View monthly share of search table
MonthCarhartt WIPHard YakkaDickiesCaterpillarBisley
Oct 202598.7%0.44%0.8%0.07%<0.01%
Nov 202599.3%0.29%0.36%0.05%<0.01%
Dec 202599.4%0.2%0.36%0.04%<0.01%
Jan 202699.1%0.36%0.44%0.06%<0.01%
Feb 202698.8%0.53%0.53%0.09%0.01%
Mar 202698.7%0.65%0.53%0.1%0.01%
Apr 202698.4%0.8%0.65%0.11%0.02%
May 202698.1%0.97%0.79%0.13%0.03%
Jun 202698.2%0.97%0.65%0.13%0.03%
Jul 202698.4%0.8%0.65%0.13%0.03%
Aug 202698.4%0.8%0.65%0.11%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Carhartt WIP

    98.4%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share 0 points.

  2. 2.Hard Yakka

    0.8%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Dickies

    0.65%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  4. 4.Caterpillar

    0.11%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bisley

    0.02%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among workwear brands worldwide?

In August 2026, Carhartt WIP was the most searched among workwear brands worldwide, with an estimated 2.2M branded searches and 98.4% estimated Share of Search within this set. Hard Yakka is in 2nd place, 97.6 percentage points behind at 0.8% Share of Search.

Global workwear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Carhartt WIP98.7% → 98.4%99.4%Dec 202598.1%May 20261st
Hard Yakka0.44% → 0.8%0.97%Jun 20260.2%Dec 20253rd → 2nd
Dickies0.8% → 0.65%0.8%Oct 20250.36%Nov 20252nd → 3rd
Caterpillar0.07% → 0.11%0.13%Jul 20260.04%Dec 20254th
Bisley<0.01% → 0.02%0.03%Jul 2026<0.01%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among workwear brands worldwide peaked at 99.4% in December 2025 and was lowest at 98.1% in May 2026.
  • Across the 11 months ending August 2026, Hard Yakka rose from 3rd to 2nd among workwear brands worldwide.
  • Across the 11 months ending August 2026, Dickies fell from 2nd to 3rd among workwear brands worldwide.
  • Across the 11 months ending August 2026, Carhartt WIP, Caterpillar and Bisley held steady: their estimated Share of Search among workwear brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for workwear brands worldwide in August 2026?

  1. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.

  2. Estimated monthly branded searches for Carhartt WIP worldwide fell 45.2% over 11 measured months, from 4.1M to 2.2M in August 2026.

  3. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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