Brandwave

How popular isCaterpillar in search?

In August 2026, there were an estimated 2.4K branded searches for Caterpillar worldwide which is down 17.2% over the last 11 months. Caterpillar holds 0.11% estimated Share of Search among workwear brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carhartt WIP98.4%
  2. Hard Yakka0.8%
  3. Dickies0.65%
  4. Caterpillar0.11%
  5. Bisley0.02%
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Which workwear brands compete with Caterpillar?

Caterpillar against workwear brands worldwide, by month

Share of Search by month for Carhartt WIP, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthCarhartt WIPHard YakkaDickiesCaterpillarBisley
Oct 202598.7%0.44%0.8%0.07%<0.01%
Nov 202599.3%0.29%0.36%0.05%<0.01%
Dec 202599.4%0.2%0.36%0.04%<0.01%
Jan 202699.1%0.36%0.44%0.06%<0.01%
Feb 202698.8%0.53%0.53%0.09%0.01%
Mar 202698.7%0.65%0.53%0.1%0.01%
Apr 202698.4%0.8%0.65%0.11%0.02%
May 202698.1%0.97%0.79%0.13%0.03%
Jun 202698.2%0.97%0.65%0.13%0.03%
Jul 202698.4%0.8%0.65%0.13%0.03%
Aug 202698.4%0.8%0.65%0.11%0.02%
Sep 2026—————

  1. 1.Carhartt WIP

    98.4%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share 0 points.

  2. 2.Hard Yakka

    0.8%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Dickies

    0.65%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  4. 4.Caterpillar

    0.11%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bisley

    0.02%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Caterpillar and its closest rivals

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among workwear brands worldwide held steady, from 0.07% to 0.11%.

How did search popularity change for workwear brands worldwide in August 2026?

  1. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.

  2. Estimated monthly branded searches for Carhartt WIP worldwide fell 45.2% over 11 measured months, from 4.1M to 2.2M in August 2026.

  3. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Caterpillar compete?

Caterpillar is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Safety boots6th of 60.1%Show ranking
Workwear brands4th of 50.11%Shown above
Work boot brands5th of 50.13%Show ranking
Skid steer brands5th of 60.2%Show ranking
Mini excavators5th of 60.61%Show ranking
Hi vis workwear4th of 63.1%Show ranking
Telehandlers6th of 63.9%Show ranking

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cat digger

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How the Brand Demand Index is measured

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