Brandwave

How popular isCaterpillar in search?

In September 2026, there were an estimated 2.4K branded searches for Caterpillar worldwide which is down 17.2% over the last 12 months. Caterpillar holds 1.1% estimated Share of Search among forklift Battery brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Exide89.7%
  2. Crown5.4%
  3. Clark2.4%
  4. Doosan1.3%
  5. Caterpillar1.1%
  6. Hyster0.12%
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Which forklift Battery brands compete with Caterpillar?

Caterpillar against forklift Battery brands worldwide, by month

Share of Search by month for Exide, Crown, Clark, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthExideCrownClarkDoosanCaterpillarHyster
Oct 202587.4%6.4%3.5%1.3%1.3%0.14%
Nov 202587.5%6.4%2.9%1.5%1.5%0.17%
Dec 202588%6.5%2.9%1.3%1.3%0.14%
Jan 202685.3%7.6%4.2%1.5%1.2%0.17%
Feb 202684.7%7.6%4.1%1.8%1.5%0.2%
Mar 202685.7%7.7%3.4%1.5%1.5%0.14%
Apr 202688.4%6.5%2.9%1.1%1.1%0.09%
May 202689.7%5.4%2.4%1.3%1.1%0.12%
Jun 202690.3%5.4%2%1.3%0.88%0.1%
Jul 202691.4%4.5%2%1.1%0.89%0.1%
Aug 202689.9%5.4%2.4%1.1%1.1%0.12%
Sep 202689.7%5.4%2.4%1.3%1.1%0.12%

  1. 1.Exide

    89.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Crown

    5.4%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Clark

    2.4%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Doosan

    1.3%

    Moved from 5th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.2 points.

  5. 5.Caterpillar

    1.1%

    Moved from 4th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hyster

    0.12%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Caterpillar and its closest rivals

Every comparison with Caterpillar

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Caterpillar fell from 4th to 5th among forklift Battery brands worldwide.

How did search popularity change for forklift Battery brands worldwide in September 2026?

  1. In September 2026, Doosan rose from 5th to 4th among forklift Battery brands worldwide.

  2. In September 2026, Caterpillar fell from 4th to 5th among forklift Battery brands worldwide.

  3. Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  4. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  5. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Where does Caterpillar compete?

Caterpillar is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wheel Loader brands7th of 80.03%Show ranking
Digger brands5th of 50.03%Show ranking
Steel toe boot brands7th of 70.04%Show ranking
Workwear brands4th of 60.08%Show ranking
Safety boots6th of 60.08%Show ranking
Boots Men brands3rd of 30.08%Show ranking
Skid steer brands6th of 60.11%Show ranking
Work boot brands5th of 50.12%Show ranking
Forestry Mulcher brands4th of 40.17%Show ranking
Work pants brands4th of 50.21%Show ranking
Work Shorts brands3rd of 40.51%Show ranking
Mini excavators5th of 60.61%Show ranking
Mining Truck brands3rd of 30.67%Show ranking
Excavator brands8th of 100.74%Show ranking
Forklift Battery brands5th of 61.1%Shown above
Hi vis workwear4th of 62.5%Show ranking
Telehandlers6th of 63.5%Show ranking

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cat digger

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How the Brand Demand Index is measured

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