Brandwave

Work pants brands:Which are searched most?

In September 2026, Ariat was the most searched among work pants brands worldwide, with an estimated 673K branded searches and 59% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ariat59%
  2. Carhartt39.5%
  3. Dickies1.3%
  4. Caterpillar0.21%
  5. Bisley0.03%

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Share of SearchLeaderboard

Compare the work pants brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among work pants brands worldwide, by month

Share of Search by month for Ariat, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthAriatCarharttDickiesCaterpillarBisley
Oct 202543.9%53.7%2.2%0.19%0.03%
Nov 202539.6%59.4%0.88%0.11%0.02%
Dec 202539.6%59.4%0.88%0.1%0.01%
Jan 202644.4%54.3%1.2%0.16%0.02%
Feb 202654%44.2%1.5%0.24%0.04%
Mar 202667.8%30.3%1.5%0.29%0.04%
Apr 202675.5%22.5%1.7%0.27%0.04%
May 202678.7%19.3%1.7%0.28%0.06%
Jun 202678.9%19.3%1.4%0.28%0.06%
Jul 202675.3%22.6%1.7%0.33%0.07%
Aug 202671.9%26.3%1.6%0.26%0.04%
Sep 202659%39.5%1.3%0.21%0.03%

This month’s ranking, September 2026

  1. 1.Ariat

    59%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -12.9 points.

  2. 2.Carhartt

    39.5%

    Held 2nd. 450K estimated branded searches, +82.9% vs prior month. Share +13.2 points.

  3. 3.Dickies

    1.3%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Caterpillar

    0.21%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bisley

    0.03%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among work pants brands worldwide?

In September 2026, Ariat was the most searched among work pants brands worldwide, with an estimated 673K branded searches and 59% estimated Share of Search within this set. Carhartt is in 2nd place, 19.6 percentage points behind at 39.5% Share of Search.

Global work pants brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ariat43.9% → 59%78.9%Jun 202639.6%Nov 20252nd → 1st
Carhartt53.7% → 39.5%59.4%Dec 202519.3%May 20261st → 2nd
Dickies2.2% → 1.3%2.2%Oct 20250.88%Nov 20253rd
Caterpillar0.19% → 0.21%0.33%Jul 20260.1%Dec 20254th
Bisley0.03%0.07%Jul 20260.01%Dec 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among work pants brands worldwide increased from 43.9% to 59%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work pants brands worldwide decreased from 53.7% to 39.5%.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work pants brands worldwide decreased from 2.2% to 1.3%.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among work pants brands worldwide peaked at 78.9% in June 2026 and was lowest at 39.6% in November 2025.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work pants brands worldwide peaked at 59.4% in December 2025 and was lowest at 19.3% in May 2026.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work pants brands worldwide peaked at 2.2% in October 2025 and was lowest at 0.88% in November 2025.
  • Across the 12 months ending September 2026, Ariat rose from 2nd to 1st among work pants brands worldwide.
  • Across the 12 months ending September 2026, Carhartt fell from 1st to 2nd among work pants brands worldwide.
  • Across the 12 months ending September 2026, Caterpillar and Bisley held steady: their estimated Share of Search among work pants brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for work pants brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among work pants brands worldwide, from 26.3% to 39.5%.

  2. In September 2026, Ariat lost estimated Share of Search among work pants brands worldwide, from 71.9% to 59%.

  3. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

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