1620 Workwear vs Dickies:Which is more popular?

Name: 1620 Workwear vs Dickies: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Dickies had more branded searches than 1620 Workwear among work pants brands worldwide. Dickies had about 14,800 branded searches, while 1620 Workwear had 9,900. Dickies made up 6.7% of all work pants brand searches we track, and 1620 Workwear accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about work pants brands, Dickies appeared in all five answers and 1620 Workwear in two. Dickies was mentioned before 1620 Workwear in every answer.

Among work pants brands worldwide in September 2026

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Top work pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dickies appeared in all five answers. 1620 Workwear was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dickies was listed before 1620 Workwear in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Carhartt	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Dickies	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Duluth Trading	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
1620 Workwear	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Wrangler RIGGS Workwear	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Caterpillar	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bisley	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Duluth Trading3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
1620 Workwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrangler RIGGS Workwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about work pants brands

5 answers

Asked ChatGPT
“Which work pants brand should I buy?”
Asked ChatGPT
“What are the best work pants brands?”
Asked ChatGPT
“What's the best work pants brand for hard wearing trousers?”
Searched Google, AI Overview
“best work pants”
1. 1Carhartt
2. 2Dickies
Searched Google, AI Overview
“work pants for men”
1. 1Carhartt
2. 2Dickies

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is 1620 Workwear or Dickies more popular in search?

This chart shows how often people search Google for 1620 Workwear and Dickies by name. Each line represents a brand's share of searches for all seven work pants brands we track, month by month, from English-language searches worldwide.

1620 Workwear and Dickies among work pants brands worldwide, by month

Month	Duluth Trading	Carhartt	Dickies	1620 Workwear	Caterpillar	Wrangler RIGGS Workwear	Bisley
Oct 2025	81.7%	6%	7.3%	2.7%	1.2%	0.98%	0.09%
Nov 2025	87.4%	6.4%	2.9%	1.9%	0.7%	0.57%	0.05%
Dec 2025	88%	6.5%	2.9%	1.6%	0.47%	0.58%	0.03%
Jan 2026	82.3%	9.1%	4%	2.7%	0.81%	0.98%	0.07%
Feb 2026	79%	10.6%	4.8%	3.2%	1.2%	1.2%	0.13%
Mar 2026	80.4%	10.8%	4%	2.6%	0.96%	1.2%	0.1%
Apr 2026	82.6%	9.1%	4.1%	2.2%	0.99%	0.99%	0.11%
May 2026	82.1%	7.4%	4.9%	2.7%	1.5%	1.2%	0.16%
Jun 2026	80.5%	8.9%	4.8%	2.6%	1.4%	1.4%	0.19%
Jul 2026	81.4%	7.3%	4.9%	3.3%	1.5%	1.5%	0.19%
Aug 2026	75.5%	10.2%	6.8%	3.7%	2%	1.6%	0.18%
Sep 2026	74.9%	10.1%	6.7%	4.5%	2%	1.6%	0.18%

How has the 1620 Workwear and Dickies comparison changed over the last 12 months?

3 findings

Dickies was ahead of 1620 Workwear in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, 1620 Workwear’s share of searches among work pants brands worldwide moved from 2.7% to 4.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
Across the 12 months ending September 2026, Dickies’ share of searches among work pants brands worldwide moved from 7.3% to 6.7%, and its estimated monthly branded searches moved from 33.1K to 14.8K.

How did search popularity change for work pants brands worldwide in September 2026?

2 changes

In September 2026, 1620 Workwear gained share of searches among work pants brands worldwide, from 3.7% to 4.5%.
Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 1620 Workwear’s and Dickies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.