Brandwave

How popular isCarhartt in search?

In September 2026, there were an estimated 533K branded searches for Carhartt worldwide which is down 42.3% over the last 12 months. Carhartt holds 53.1% estimated Share of Search among work pants brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt53.1%
  2. Dickies35.4%
  3. Caterpillar10.5%
  4. Bisley0.93%
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Which work pants brands compete with Carhartt?

Carhartt against work pants brands worldwide, by month

Share of Search by month for Carhartt, Dickies, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthCarharttDickiesCaterpillarBisley
Oct 202541.1%50.2%8.2%0.59%
Nov 202563.9%28.6%7%0.5%
Dec 202565.5%29.4%4.8%0.34%
Jan 202664.8%29%5.8%0.51%
Feb 202663.8%28.5%6.9%0.75%
Mar 202668.3%25%6.1%0.66%
Apr 202663.8%28.5%6.9%0.75%
May 202653%35.3%10.5%1.1%
Jun 202657.8%31.5%9.4%1.3%
Jul 202652.8%35.3%10.5%1.4%
Aug 202653.1%35.4%10.5%0.93%
Sep 202653.1%35.4%10.5%0.93%

  1. 1.Carhartt

    53.1%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Dickies

    35.4%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Caterpillar

    10.5%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bisley

    0.93%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Carhartt and its closest rivals

Every comparison with Carhartt

How has branded search demand for Carhartt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carhartt worldwide fell from 923K to 533K.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work pants brands worldwide increased from 41.1% to 53.1%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work pants brands worldwide peaked at 68.3% in March 2026 and was lowest at 41.1% in October 2025.
  • Across the 12 months ending September 2026, Carhartt rose from 2nd to 1st among work pants brands worldwide.

How did search popularity change for work pants brands worldwide in September 2026?

  1. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Caterpillar worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  3. Estimated monthly branded searches for Carhartt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

Where does Carhartt compete?

Carhartt is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hoodies6th of 6<0.01%Show ranking
Waterproof jacket brands4th of 68.1%Show ranking
Steel toe boot brands6th of 70.08%Show ranking
Tool bag brands6th of 80.46%Show ranking
Tool belt brands5th of 50.23%Show ranking
Bucket hat brands3rd of 321.2%Show ranking
Backpack cooler brands1st of 727.5%Show ranking
Base layer brands2nd of 628.5%Show ranking
Cargo pants brands3rd of 41.9%Show ranking
Softshell jacket brands1st of 363.5%Show ranking
Cargo shorts brands3rd of 41.1%Show ranking
Lunch cooler brands3rd of 30.48%Show ranking
Car seat cover brands5th of 60.89%Show ranking
Work pants brands1st of 453.1%Shown above
Work shirts brands3rd of 410.5%Show ranking
Boiler suit brands3rd of 31.1%Show ranking
Work shorts brands2nd of 49.2%Show ranking

How is Carhartt measured?

Brandwave collects information about searches that people make online using Carhartt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • carhartt bag
  • carhartt belt
  • carhartt boiler suit
  • carhartt car seat cover
  • carhartt cargo pants
  • carhartt cargo shorts
  • carhartt hoody
  • carhartt jacket
  • carhartt lunch cooler
  • carhartt steel toe boot
  • carhartt work pants
  • carhartt work shirts
  • carhartt work shorts

Do you work for Carhartt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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