Brandwave

Carhartt vs Diamondback:Which is more popular?

In September 2026, Carhartt had more branded searches than Diamondback among tool belt brands worldwide. Carhartt had about 8,100 branded searches, while Diamondback had 5,400. Carhartt made up 0.22% of all tool belt brand searches we track, and Diamondback accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about tool belt brands, Diamondback appeared in all five answers and Carhartt in none.

Among tool belt brands worldwide in September 2026

Who do people search for more?

Carhartt, about 50% more searches than Diamondback

Carhartt 8.1K searchesDiamondback 5.4K searches

Who does AI mention more?

Diamondback, mentioned in every answer we collected

Diamondback in 5 of 5Carhartt in 0 of 5

Who does AI recommend more?

Diamondback, the only one of the two named

Diamondback first in 5Carhartt never named

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Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Diamondback appeared in all five answers. Carhartt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Occidental Leather1st
  2. Diamondback2nd
  3. Akribis Leather3rd
  4. DeWalt4th
  5. Gatorback5th
  6. ToughBuilt6th
  7. Milwaukee7th
  8. Makita–
  9. Carhartt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Occidental Leather5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Diamondback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Akribis Leather3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gatorback2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ToughBuilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tool belt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Carhartt or Diamondback more popular in search?

This chart shows how often people search Google for Carhartt and Diamondback by name. Each line represents a brand's share of searches for all nine tool belt brands we track, month by month, from English-language searches worldwide.

Carhartt and Diamondback among tool belt brands worldwide, by month

Share of searches by month for Carhartt, Diamondback. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltToughBuiltOccidental LeatherAkribis LeatherCarharttDiamondbackGatorback
Oct 202550.5%31.6%15.2%1.7%0.5%0.15%0.22%0.18%0.03%
Nov 202548.4%31%17.8%1.6%0.48%0.18%0.32%0.21%0.03%
Dec 202551.2%27%18.8%1.7%0.51%0.15%0.41%0.19%0.03%
Jan 202650.7%27.2%18.7%2.1%0.62%0.22%0.27%0.18%0.04%
Feb 202651%26.8%18.8%2.1%0.62%0.28%0.23%0.18%0.03%
Mar 202648.4%30.6%17.8%2%0.59%0.26%0.21%0.17%0.03%
Apr 202650.7%27.2%18.7%2.1%0.62%0.22%0.22%0.22%0.04%
May 202650.6%27.5%18.6%2%0.61%0.18%0.22%0.22%0.04%
Jun 202650.8%27.6%18.7%1.7%0.62%0.18%0.22%0.18%0.04%
Jul 202655.5%24.7%16.7%1.8%0.67%0.2%0.2%0.16%0.04%
Aug 202650.6%27.5%18.6%2%0.61%0.22%0.22%0.18%0.04%
Sep 202650.5%27.7%18.6%2%0.61%0.22%0.22%0.15%0.04%

How has the Carhartt and Diamondback comparison changed over the last 12 months?

3 findings
  • Carhartt was ahead of Diamondback in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carhartt’s share of searches among tool belt brands worldwide held steady at 0.22%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Diamondback’s share of searches among tool belt brands worldwide moved from 0.18% to 0.15%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for tool belt brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Diamondback worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carhartt’s and Diamondback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carhartt

1 branded search term

  • carhartt belt

Diamondback

1 branded search term

  • diamondback tool belt

How the Brand Demand Index is measured

Other head-to-heads among tool belt brands

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