Brandwave

How popular isDiamondback?

In September 2026, people searched for Diamondback by name about 5,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.15% of all global tool belt brand searches, placing Diamondback eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about tool belt brands, Diamondback appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Diamondback is the eighth most searched of 9 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 50.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. MakitaShare of searches 27.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 18.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. ToughBuiltShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. DiamondbackShare of searches 0.15%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Diamondback appeared in all five answers. Diamondback is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Occidental Leather1st
  2. Diamondback2nd
  3. Akribis Leather3rd
  4. DeWalt4th
  5. Gatorback5th
  6. ToughBuilt6th
  7. Milwaukee7th
  8. Makita–
  9. Carhartt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Occidental Leather5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Diamondback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Akribis Leather3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gatorback2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ToughBuilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tool belt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tool belt brands compete with Diamondback?

Diamondback against tool belt brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, ToughBuilt, Diamondback. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltToughBuiltOccidental LeatherAkribis LeatherCarharttDiamondbackGatorback
Oct 202550.5%31.6%15.2%1.7%0.5%0.15%0.22%0.18%0.03%
Nov 202548.4%31%17.8%1.6%0.48%0.18%0.32%0.21%0.03%
Dec 202551.2%27%18.8%1.7%0.51%0.15%0.41%0.19%0.03%
Jan 202650.7%27.2%18.7%2.1%0.62%0.22%0.27%0.18%0.04%
Feb 202651%26.8%18.8%2.1%0.62%0.28%0.23%0.18%0.03%
Mar 202648.4%30.6%17.8%2%0.59%0.26%0.21%0.17%0.03%
Apr 202650.7%27.2%18.7%2.1%0.62%0.22%0.22%0.22%0.04%
May 202650.6%27.5%18.6%2%0.61%0.18%0.22%0.22%0.04%
Jun 202650.8%27.6%18.7%1.7%0.62%0.18%0.22%0.18%0.04%
Jul 202655.5%24.7%16.7%1.8%0.67%0.2%0.2%0.16%0.04%
Aug 202650.6%27.5%18.6%2%0.61%0.22%0.22%0.18%0.04%
Sep 202650.5%27.7%18.6%2%0.61%0.22%0.22%0.15%0.04%

  1. 1.Milwaukee

    50.5%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Makita

    27.7%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  3. 3.DeWalt

    18.6%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.ToughBuilt

    2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Occidental Leather

    0.61%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Akribis Leather

    0.22%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Carhartt

    0.22%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Diamondback

    0.15%

    Held 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.Gatorback

    0.04%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Diamondback and its closest rivals

Every comparison with Diamondback

8 comparisons

How has branded search demand for Diamondback changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Diamondback worldwide fell from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Diamondback fell from 7th to 8th among tool belt brands worldwide.

How did search popularity change for tool belt brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Akribis Leather worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Diamondback worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  4. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  5. Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Diamondback’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Diamondback’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • diamondback tool belt

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How the Brand Demand Index is measured

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