Brandwave

Diamondback vs Occidental Leather:Which is more popular?

In September 2026, Occidental Leather had more branded searches than Diamondback among tool belt brands worldwide. Occidental Leather had about 22,200 branded searches, while Diamondback had 5,400. Occidental Leather made up 0.61% of all tool belt brand searches we track, and Diamondback accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about tool belt brands, both Diamondback and Occidental Leather appeared in all five answers. Occidental Leather was mentioned before Diamondback in every answer.

Among tool belt brands worldwide in September 2026

Who do people search for more?

Occidental Leather, about 4 searches for every 1 for Diamondback

Occidental Leather 22.2K searchesDiamondback 5.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Diamondback in 5 of 5Occidental Leather in 5 of 5

Who does AI recommend more?

Occidental Leather, named ahead of Diamondback in every answer

Occidental Leather first in 5Diamondback never first

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Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Diamondback and Occidental Leather showed up in all five answers. Occidental Leather was listed before Diamondback in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Occidental Leather1st
  2. Diamondback2nd
  3. Akribis Leather3rd
  4. DeWalt4th
  5. Gatorback5th
  6. ToughBuilt6th
  7. Milwaukee7th
  8. Makita–
  9. Carhartt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Occidental Leather5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Diamondback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Akribis Leather3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gatorback2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ToughBuilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tool belt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Diamondback or Occidental Leather more popular in search?

This chart shows how often people search Google for Diamondback and Occidental Leather by name. Each line represents a brand's share of searches for all nine tool belt brands we track, month by month, from English-language searches worldwide.

Diamondback and Occidental Leather among tool belt brands worldwide, by month

Share of searches by month for Occidental Leather, Diamondback. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltToughBuiltOccidental LeatherAkribis LeatherCarharttDiamondbackGatorback
Oct 202550.5%31.6%15.2%1.7%0.5%0.15%0.22%0.18%0.03%
Nov 202548.4%31%17.8%1.6%0.48%0.18%0.32%0.21%0.03%
Dec 202551.2%27%18.8%1.7%0.51%0.15%0.41%0.19%0.03%
Jan 202650.7%27.2%18.7%2.1%0.62%0.22%0.27%0.18%0.04%
Feb 202651%26.8%18.8%2.1%0.62%0.28%0.23%0.18%0.03%
Mar 202648.4%30.6%17.8%2%0.59%0.26%0.21%0.17%0.03%
Apr 202650.7%27.2%18.7%2.1%0.62%0.22%0.22%0.22%0.04%
May 202650.6%27.5%18.6%2%0.61%0.18%0.22%0.22%0.04%
Jun 202650.8%27.6%18.7%1.7%0.62%0.18%0.22%0.18%0.04%
Jul 202655.5%24.7%16.7%1.8%0.67%0.2%0.2%0.16%0.04%
Aug 202650.6%27.5%18.6%2%0.61%0.22%0.22%0.18%0.04%
Sep 202650.5%27.7%18.6%2%0.61%0.22%0.22%0.15%0.04%

How has the Diamondback and Occidental Leather comparison changed over the last 12 months?

3 findings

How did search popularity change for tool belt brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Diamondback worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Diamondback’s and Occidental Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Diamondback

1 branded search term

  • diamondback tool belt

Occidental Leather

1 branded search term

  • occidental leather

How the Brand Demand Index is measured

Other head-to-heads among tool belt brands

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