Carhartt vs Milwaukee:Which is searched more?
In September 2026, Milwaukee had more branded searches than Carhartt among tool bag brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Carhartt’s 450K, and held a 40.4% Share of Search versus Carhartt’s 9.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Milwaukee?
Compare the tool bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Carhartt | Craftsman | Bosch | Kobalt | Husky |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 24.6% | 11.8% | 14.4% | 4.3% | 3.6% | 1.6% | 0.32% |
| Nov 2025 | 34.2% | 21.9% | 12.6% | 22.9% | 3.8% | 2.6% | 1.7% | 0.34% |
| Dec 2025 | 35.3% | 18.6% | 13% | 23.6% | 4.7% | 2.7% | 1.7% | 0.35% |
| Jan 2026 | 37.4% | 20.1% | 13.8% | 16.8% | 6.2% | 3.5% | 1.9% | 0.37% |
| Feb 2026 | 40.6% | 21.3% | 14.9% | 10% | 8.2% | 3.1% | 1.6% | 0.33% |
| Mar 2026 | 39% | 24.7% | 14.3% | 6.4% | 9.6% | 3.6% | 1.9% | 0.39% |
| Apr 2026 | 42.3% | 22.7% | 15.5% | 4.6% | 8.5% | 3.9% | 2.1% | 0.34% |
| May 2026 | 42.5% | 23.1% | 15.6% | 3.8% | 8.5% | 3.9% | 2.1% | 0.34% |
| Jun 2026 | 42.7% | 23.2% | 15.7% | 3.8% | 8.6% | 3.9% | 1.7% | 0.35% |
| Jul 2026 | 45.9% | 20.4% | 13.8% | 4.1% | 9.2% | 4.2% | 1.9% | 0.37% |
| Aug 2026 | 41.4% | 22.5% | 15.2% | 5.6% | 8.3% | 4.6% | 2% | 0.33% |
| Sep 2026 | 40.4% | 22.2% | 14.9% | 9.9% | 6.6% | 3.7% | 2% | 0.27% |
How has the Carhartt and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among tool bag brands worldwide moved from 14.4% to 9.9%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among tool bag brands worldwide moved from 39.3% to 40.4%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for tool bag brands worldwide in September 2026?
2 changes
In September 2026, Carhartt overtook Craftsman to rank 4th among tool bag brands worldwide, with 9.9% estimated Share of Search.
In September 2026, Milwaukee lost estimated Share of Search among tool bag brands worldwide, from 41.4% to 40.4%.
Other head-to-heads among tool bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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