Brandwave

How popular isMilwaukee in search?

In September 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 12 months. Milwaukee holds 46.6% estimated Share of Search among tool bag brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee46.6%
  2. Makita25.6%
  3. DeWalt17.1%
  4. Craftsman7.7%
  5. Kobalt2.3%
  6. Carhartt0.46%
  7. Husky0.31%
  8. Bosch0.02%
Milwaukee website (opens in a new tab)

Follow Milwaukee and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which tool bag brands compete with Milwaukee?

Milwaukee against tool bag brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, Craftsman, Kobalt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltCraftsmanKobaltCarharttHuskyBosch
Oct 202547.8%29.9%14.3%5.2%1.9%0.39%0.39%0.01%
Nov 202545.8%29.2%16.8%5%2.2%0.45%0.45%0.01%
Dec 202547.6%25.1%17.5%6.4%2.3%0.58%0.47%0.01%
Jan 202646.7%25.1%17.2%7.7%2.3%0.57%0.46%0.02%
Feb 202646.4%24.4%17.1%9.3%1.9%0.46%0.38%0.01%
Mar 202643.2%27.3%15.9%10.6%2.1%0.43%0.43%0.02%
Apr 202646%24.7%16.9%9.3%2.3%0.37%0.37%0.01%
May 202645.9%24.9%16.9%9.2%2.3%0.45%0.37%0.01%
Jun 202646.1%25%16.9%9.3%1.9%0.46%0.37%0.01%
Jul 202649.9%22.2%15%10%2%0.49%0.4%0.02%
Aug 202645.8%24.9%16.9%9.2%2.3%0.56%0.37%0.01%
Sep 202646.6%25.6%17.1%7.7%2.3%0.46%0.31%0.02%

  1. 1.Milwaukee

    46.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Makita

    25.6%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.7 points.

  3. 3.DeWalt

    17.1%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Craftsman

    7.7%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  5. 5.Kobalt

    2.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Carhartt

    0.46%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.Husky

    0.31%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Bosch

    0.02%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Milwaukee and its closest rivals

Every comparison with Milwaukee

How has branded search demand for Milwaukee changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among tool bag brands worldwide decreased from 47.8% to 46.6%.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among tool bag brands worldwide peaked at 49.9% in July 2026 and was lowest at 43.2% in March 2026.

How did search popularity change for tool bag brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among tool bag brands worldwide, from 45.8% to 46.6%.

  2. In September 2026, Makita gained estimated Share of Search among tool bag brands worldwide, from 24.9% to 25.6%.

  3. In September 2026, Craftsman lost estimated Share of Search among tool bag brands worldwide, from 9.2% to 7.7%.

  4. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

Where does Milwaukee compete?

Milwaukee is ranked in 107 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stone saw brands1st of 632.4%Show ranking
Leaf blower brands1st of 633.8%Show ranking
Cordless chainsaw brands1st of 533.9%Show ranking
Cordless grease gun brands1st of 534.8%Show ranking
Grass trimmer brands1st of 836.3%Show ranking
Biscuit joiner brands1st of 838.3%Show ranking
Power washer brands1st of 839.9%Show ranking
Cut off saw brands1st of 740.2%Show ranking
Orbital sander brands1st of 740.3%Show ranking
Power tool brands1st of 640.6%Show ranking
Cordless drill brands1st of 541.4%Show ranking
Hot glue gun brands1st of 541.4%Show ranking
Staple gun brands1st of 542.5%Show ranking
Saw stand brands1st of 842.6%Show ranking
Pipe cutter brands1st of 642.6%Show ranking
Cordless stapler brands1st of 542.9%Show ranking
Narrow crown stapler brands1st of 542.9%Show ranking
Cable stapler brands1st of 443%Show ranking
Skill saw brands1st of 443%Show ranking
Push mower brands1st of 644%Show ranking
Keyless chuck brands1st of 445.1%Show ranking
Cordless screwdriver brands1st of 745.3%Show ranking
Impact wrench brands1st of 745.8%Show ranking
Mini hacksaw brands1st of 646.4%Show ranking
Leaf vacuum brands1st of 646.5%Show ranking
Tool bag brands1st of 846.6%Shown above
Circular saw brands1st of 546.7%Show ranking
Cable cutter brands1st of 547.2%Show ranking
Laser level brands1st of 747.3%Show ranking
Plate compactor brands1st of 647.3%Show ranking
Air nailer brands1st of 847.7%Show ranking
Drywall sander brands1st of 548.3%Show ranking
Panel saw brands1st of 548.3%Show ranking
Tire inflator brands1st of 548.9%Show ranking
Chain mortiser brands1st of 448.9%Show ranking
Dust extractor brands1st of 750.6%Show ranking
Tool storage brands1st of 550.8%Show ranking
Toolbox brands1st of 550.8%Show ranking
Tool belt brands1st of 551%Show ranking
LED work light brands1st of 551.3%Show ranking
Power screwdriver brands1st of 551.5%Show ranking
Caulking gun brands1st of 651.6%Show ranking
Chasing machine brands1st of 651.7%Show ranking
Chipping hammer brands1st of 551.8%Show ranking
Breaker hammer brands1st of 551.8%Show ranking
SDS Max brands1st of 452.1%Show ranking
Cordless angle grinder brands1st of 452.2%Show ranking
Grinder blades brands1st of 452.2%Show ranking
Brushless drill brands1st of 352.2%Show ranking
Combi drill brands1st of 352.2%Show ranking
Cordless buffer brands1st of 352.2%Show ranking
Cordless chop saw brands1st of 352.2%Show ranking
Cordless planer brands1st of 352.2%Show ranking
Cordless sander brands1st of 352.2%Show ranking
Die grinder bits brands1st of 352.2%Show ranking
Drill driver brands1st of 352.2%Show ranking
Drop saw brands1st of 352.2%Show ranking
Palm sander brands1st of 352.2%Show ranking
Pop rivet gun brands1st of 352.2%Show ranking
Portable band saw brands1st of 352.2%Show ranking
Power drill brands1st of 352.2%Show ranking
Right angle drill brands1st of 352.2%Show ranking
SDS drill brands1st of 352.2%Show ranking
Variable speed grinder brands1st of 352.2%Show ranking
Compound miter saw brands1st of 552.3%Show ranking
Wet dry vacuum brands1st of 552.6%Show ranking
Hole saw brands1st of 654.9%Show ranking
PEX crimper brands1st of 455.6%Show ranking
Cordless Sawzall brands1st of 556.1%Show ranking
Car polisher brands1st of 356.2%Show ranking
Framing nail gun brands1st of 356.2%Show ranking
Power inverter brands1st of 356.2%Show ranking
Aviation snips brands1st of 858%Show ranking
Impact driver brands1st of 561%Show ranking
Tool pouch brands1st of 462.1%Show ranking
Rolling tool box brands1st of 762.7%Show ranking
PVC cutter brands1st of 563.6%Show ranking
Roto hammer brands1st of 463.9%Show ranking
Rubber mallet brands1st of 464.1%Show ranking
Countersink bit brands1st of 464.4%Show ranking
Multimeter brands1st of 665.8%Show ranking
Cordless sweeper brands1st of 367.2%Show ranking
Cable stripper brands1st of 367.7%Show ranking
Tubing cutter brands1st of 468.3%Show ranking
Conduit bender brands1st of 368.6%Show ranking
Nut driver brands1st of 368.6%Show ranking
Heated gloves brands1st of 470.3%Show ranking
Cordless pipe threader brands1st of 371.9%Show ranking
Chalk box brands1st of 472%Show ranking
Tool chest brands1st of 672.3%Show ranking
Laser plumb bob brands1st of 472.3%Show ranking
Magnetic drill press brands1st of 372.9%Show ranking
Spade bits brands1st of 473%Show ranking
Air blower brands1st of 373%Show ranking
Drill bits brands1st of 373%Show ranking
Metal snips brands1st of 373.1%Show ranking
Green laser brands1st of 373.1%Show ranking
Masonry bits brands1st of 373.1%Show ranking
Forstner bit brands1st of 373.1%Show ranking
Wire cutters brands1st of 674.1%Show ranking
Dead blow hammer brands1st of 680.8%Show ranking
Pipe wrench brands1st of 682.9%Show ranking
Spirit level brands1st of 590%Show ranking
Drain snake brands1st of 391.2%Show ranking
Tape measure brands1st of 595.6%Show ranking
Ratchet spanners brands1st of 396.4%Show ranking
Pipe bender brands1st of 397.6%Show ranking

How is Milwaukee measured?

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • milwaukee

Do you work for Milwaukee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Milwaukee your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free