IDEAL vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than IDEAL among cable stripper brands worldwide. Milwaukee had about 1.8 million branded searches, while IDEAL had 1,300. Milwaukee made up 63.8% of all cable stripper brand searches we track, and IDEAL accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about cable stripper brands, Milwaukee appeared in four of the five answers and IDEAL in two. IDEAL and Milwaukee were each mentioned first in two of the four answers that named either.
Who do people search for more?
Milwaukee, about 1408 searches for every 1 for IDEAL
Who does AI mention more?
Milwaukee, mentioned in 4 of 5 answers, IDEAL in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top cable stripper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. IDEAL was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. IDEAL and Milwaukee were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Klein Tools1st
Knipex2nd- Milwaukee3rd
IDEAL4th
DeWalt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Knipex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klein Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IDEAL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cable stripper brands
5 answers
Asked ChatGPT
“Which cable stripper brand should I buy?”
Asked ChatGPT
“What are the best cable stripper brands?”
Asked ChatGPT
“What's the best cable stripper brand for wire stripping?”
Searched Google, AI Overview
“best wire stripper”
Searched Google, AI Overview
“cable stripper tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is IDEAL or Milwaukee more popular in search?
This chart shows how often people search Google for IDEAL and Milwaukee by name. Each line represents a brand's share of searches for all five cable stripper brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, IDEAL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Knipex | Klein Tools | IDEAL |
|---|---|---|---|---|---|
| Oct 2025 | 68.9% | 20.7% | 6.2% | 4.2% | 0.04% |
| Nov 2025 | 65.9% | 24.2% | 5.9% | 4% | 0.04% |
| Dec 2025 | 65.3% | 24% | 5.9% | 4.8% | 0.04% |
| Jan 2026 | 64.4% | 23.7% | 7.1% | 4.8% | 0.05% |
| Feb 2026 | 64.4% | 23.7% | 7.1% | 4.8% | 0.05% |
| Mar 2026 | 64.4% | 23.7% | 7.1% | 4.8% | 0.06% |
| Apr 2026 | 64.4% | 23.7% | 7.1% | 4.8% | 0.05% |
| May 2026 | 65.3% | 24% | 5.9% | 4.8% | 0.04% |
| Jun 2026 | 65.3% | 24% | 5.9% | 4.8% | 0.04% |
| Jul 2026 | 68.3% | 20.5% | 6.2% | 5% | 0.04% |
| Aug 2026 | 63.8% | 23.4% | 7% | 5.7% | 0.03% |
| Sep 2026 | 63.8% | 23.4% | 7% | 5.7% | 0.05% |
How has the IDEAL and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of IDEAL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IDEAL’s share of searches among cable stripper brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable stripper brands worldwide moved from 68.9% to 63.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for cable stripper brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IDEAL’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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