Brandwave

How popular isIDEAL?

In September 2026, people searched for IDEAL by name about 1,300 times worldwide, about the same as the previous year. These searches made up 0.05% of all global cable stripper brand searches, placing IDEAL fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about cable stripper brands, IDEAL appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

IDEAL is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 63.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 23.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KnipexShare of searches 7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Klein ToolsShare of searches 5.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. IDEALShare of searches 0.05%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top cable stripper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IDEAL was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. IDEAL is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klein Tools1st
  2. Knipex2nd
  3. Milwaukee3rd
  4. IDEAL4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knipex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klein Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IDEAL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable stripper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cable stripper brands compete with IDEAL?

IDEAL against cable stripper brands worldwide, by month

Share of searches by month for Milwaukee, DeWalt, Knipex, Klein Tools, IDEAL. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltKnipexKlein ToolsIDEAL
Oct 202568.9%20.7%6.2%4.2%0.04%
Nov 202565.9%24.2%5.9%4%0.04%
Dec 202565.3%24%5.9%4.8%0.04%
Jan 202664.4%23.7%7.1%4.8%0.05%
Feb 202664.4%23.7%7.1%4.8%0.05%
Mar 202664.4%23.7%7.1%4.8%0.06%
Apr 202664.4%23.7%7.1%4.8%0.05%
May 202665.3%24%5.9%4.8%0.04%
Jun 202665.3%24%5.9%4.8%0.04%
Jul 202668.3%20.5%6.2%5%0.04%
Aug 202663.8%23.4%7%5.7%0.03%
Sep 202663.8%23.4%7%5.7%0.05%

  1. 1.Milwaukee

    63.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.DeWalt

    23.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Knipex

    7%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Klein Tools

    5.7%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.IDEAL

    0.05%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare popularity between IDEAL and its closest rivals

Every comparison with IDEAL

4 comparisons

How has branded search demand for IDEAL changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IDEAL worldwide held steady at 1.3K.
  • Across the 12 months ending September 2026, IDEAL’s share of searches among cable stripper brands worldwide held steady, from 0.04% to 0.05%.

How did search popularity change for cable stripper brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Klein Tools worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are IDEAL’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using IDEAL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ideal wire stripper

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How the Brand Demand Index is measured

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