Brandwave

DeWalt vs IDEAL:Which is more popular?

In September 2026, DeWalt had more branded searches than IDEAL among cable stripper brands worldwide. DeWalt had about 673,000 branded searches, while IDEAL had 1,300. DeWalt made up 23.4% of all cable stripper brand searches we track, and IDEAL accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about cable stripper brands, IDEAL appeared in two of the five answers and DeWalt in none.

Among cable stripper brands worldwide in September 2026

Who do people search for more?

DeWalt, about 518 searches for every 1 for IDEAL

DeWalt 673K searchesIDEAL 1.3K searches

Who does AI mention more?

IDEAL, mentioned in 2 of 5 answers, DeWalt in 0

IDEAL in 2 of 5DeWalt in 0 of 5

Who does AI recommend more?

IDEAL, the only one of the two named

IDEAL first in 2DeWalt never named

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Top cable stripper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IDEAL was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klein Tools1st
  2. Knipex2nd
  3. Milwaukee3rd
  4. IDEAL4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knipex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klein Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IDEAL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable stripper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeWalt or IDEAL more popular in search?

This chart shows how often people search Google for DeWalt and IDEAL by name. Each line represents a brand's share of searches for all five cable stripper brands we track, month by month, from English-language searches worldwide.

DeWalt and IDEAL among cable stripper brands worldwide, by month

Share of searches by month for DeWalt, IDEAL. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltKnipexKlein ToolsIDEAL
Oct 202568.9%20.7%6.2%4.2%0.04%
Nov 202565.9%24.2%5.9%4%0.04%
Dec 202565.3%24%5.9%4.8%0.04%
Jan 202664.4%23.7%7.1%4.8%0.05%
Feb 202664.4%23.7%7.1%4.8%0.05%
Mar 202664.4%23.7%7.1%4.8%0.06%
Apr 202664.4%23.7%7.1%4.8%0.05%
May 202665.3%24%5.9%4.8%0.04%
Jun 202665.3%24%5.9%4.8%0.04%
Jul 202668.3%20.5%6.2%5%0.04%
Aug 202663.8%23.4%7%5.7%0.03%
Sep 202663.8%23.4%7%5.7%0.05%

How has the DeWalt and IDEAL comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of IDEAL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among cable stripper brands worldwide moved from 20.7% to 23.4%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, IDEAL’s share of searches among cable stripper brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for cable stripper brands worldwide in September 2026?

0 changes

Neither DeWalt nor IDEAL moved beyond provider rounding among cable stripper brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and IDEAL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

IDEAL

1 branded search term

  • ideal wire stripper

How the Brand Demand Index is measured

Other head-to-heads among cable stripper brands

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