Brandwave

How popular isHonda Power Equipment in search?

In September 2026, there were an estimated 262K branded searches for Honda Power Equipment worldwide which is up 13.2% over the last 12 months. Honda Power Equipment holds 2.7% estimated Share of Search among garden machinery brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl28.1%
  2. Husqvarna26.4%
  3. Makita23.3%
  4. Ryobi19.4%
  5. Honda Power Equipment2.7%
  6. EGO Power+—

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Which garden machinery brands compete with Honda Power Equipment?

Honda Power Equipment against garden machinery brands worldwide, by month

Share of Search by month for Stihl, Husqvarna, Makita, Ryobi, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaMakitaRyobiHonda Power EquipmentEGO Power+
Oct 202525.1%27.9%29.2%15.8%2.1%—
Nov 202525.3%22.3%28.6%21.6%2.2%—
Dec 202527.8%21.3%27.5%20.3%3.1%—
Jan 202627.7%26.2%22.9%18.8%4.3%—
Feb 202628.2%27.6%24.1%16.2%4%—
Mar 202627.6%26.9%23.2%18.9%3.4%—
Apr 202627.3%31.6%18.4%19.3%3.5%—
May 202626.1%31.5%18.6%20.5%3.3%—
Jun 202627.8%27.4%19.8%22.1%2.9%—
Jul 202627.9%27.3%19.8%22%3%—
Aug 202627.5%26%23%20.5%3%—
Sep 202628.1%26.4%23.3%19.4%2.7%—
  1. 1.Stihl

    28.1%

    Held 1st. 1.1M estimated branded searches, +0.7% vs prior month. Share +0.6 points.

  2. 2.Husqvarna

    26.4%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Makita

    23.3%

    Held 3rd. 884K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Ryobi

    19.4%

    Held 4th. 734K estimated branded searches, -7% vs prior month. Share -1.1 points.

  5. Held 5th. 103K estimated branded searches, -11.1% vs prior month. Share -0.3 points.

  6. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Honda Power Equipment and its closest rivals

How has branded search demand for Honda Power Equipment changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda Power Equipment worldwide rose from 232K to 262K.
  • Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among garden machinery brands worldwide increased from 2.1% to 2.7%.
  • Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among garden machinery brands worldwide peaked at 4.3% in January 2026 and was lowest at 2.1% in October 2025.

How did search popularity change for garden machinery brands worldwide in September 2026?

  1. In September 2026, Stihl gained estimated Share of Search among garden machinery brands worldwide, from 27.5% to 28.1%.

  2. In September 2026, Ryobi lost estimated Share of Search among garden machinery brands worldwide, from 20.5% to 19.4%.

  3. Estimated monthly branded searches for Honda Power Equipment worldwide rose 12% over 12 measured months, from 92K to 103K in September 2026.

  4. Estimated monthly branded searches for Makita worldwide fell 31% over 12 measured months, from 1.3M to 884K in September 2026.

  5. Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Where does Honda Power Equipment compete?

Honda Power Equipment is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power washer brands6th of 82.5%Show ranking
Push mower brands5th of 62.8%Show ranking
Plate compactor brands4th of 62.2%Show ranking
Garden machinery brands5th of 62.7%Shown above
Riding lawn mower brands6th of 73.3%Show ranking
Lawn mower brands4th of 63.7%Show ranking
Walk behind mower brands4th of 54.6%Show ranking
Snow blower brands3rd of 65.6%Show ranking
Portable generator brands2nd of 517.4%Show ranking
Inverter generator brands2nd of 626.8%Show ranking
Generator accessories1st of 634.1%Show ranking

How is Honda Power Equipment measured?

Brandwave collects information about searches that people make online using Honda Power Equipment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • honda generator
  • honda inverter generator
  • honda lawn mower
  • honda mower
  • honda plate compactor
  • honda power equipment
  • honda pressure washer
  • honda push mower
  • honda snow blower

How the Brand Demand Index is measured

Who owns Honda Power Equipment?

Honda Power Equipment is owned by Honda. Brandwave also tracks Honda, owned by the same company, worldwide.

Do you work for Honda Power Equipment? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Honda Power Equipment your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.