Brandwave

How popular isHonda Power Equipment in search?

In September 2026, there were an estimated 262K branded searches for Honda Power Equipment worldwide which is up 13.2% over the last 12 months. Honda Power Equipment holds 26.8% estimated Share of Search among inverter generator brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cummins43.2%
  2. Honda Power Equipment26.8%
  3. Generac23.7%
  4. Firman3.9%
  5. Hyundai Power Equipment1.9%
  6. Champion0.42%

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Which inverter generator brands compete with Honda Power Equipment?

Honda Power Equipment against inverter generator brands worldwide, by month

Share of Search by month for Cummins, Honda Power Equipment, Generac, Firman. The figures are in the table below the chart.

View monthly share of search table
MonthCumminsHonda Power EquipmentGeneracFirmanHyundai Power EquipmentChampion
Oct 202544.7%24.1%24.5%4%2.2%0.44%
Nov 202547.2%24.7%21.1%4.3%2.4%0.46%
Dec 202549.4%21.5%22.1%4.5%2%0.58%
Jan 202627.7%26.2%41.4%3%1.4%0.27%
Feb 202646.9%21.1%25.7%4.2%1.7%0.46%
Mar 202644.3%24.9%24.3%4%2%0.52%
Apr 202651.1%22.5%18.8%4.6%2.3%0.6%
May 202649%26%18%4.4%2%0.58%
Jun 202645.2%23.6%24.8%4.1%1.8%0.53%
Jul 202643%22.7%28.8%3.2%1.8%0.51%
Aug 202641%25.6%27.5%3.7%1.7%0.48%
Sep 202643.2%26.8%23.7%3.9%1.9%0.42%
  1. 1.Cummins

    43.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. Moved from 3rd to 2nd. 153K estimated branded searches, -0.78% vs prior month. Share +1.2 points.

  3. 3.Generac

    23.7%

    Moved from 2nd to 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  4. 4.Firman

    3.9%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. Held 5th. 10.8K estimated branded searches, +2.9% vs prior month. Share +0.1 points.

  6. 6.Champion

    0.42%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare search popularity between Honda Power Equipment and its closest rivals

How has branded search demand for Honda Power Equipment changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda Power Equipment worldwide rose from 232K to 262K.
  • Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among inverter generator brands worldwide increased from 24.1% to 26.8%.
  • Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among inverter generator brands worldwide peaked at 26.8% in September 2026 and was lowest at 21.1% in February 2026.
  • Across the 12 months ending September 2026, Honda Power Equipment rose from 3rd to 2nd among inverter generator brands worldwide.

How did search popularity change for inverter generator brands worldwide in September 2026?

  1. In September 2026, Honda Power Equipment overtook Generac to rank 2nd among inverter generator brands worldwide, with 26.8% estimated Share of Search.

  2. In September 2026, Cummins gained estimated Share of Search among inverter generator brands worldwide, from 41% to 43.2%.

  3. In September 2026, Generac lost estimated Share of Search among inverter generator brands worldwide, from 27.5% to 23.7%.

  4. Estimated monthly branded searches for Hyundai Power Equipment worldwide fell 10% over 12 measured months, from 12K to 10.8K in September 2026.

Where does Honda Power Equipment compete?

Honda Power Equipment is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power washer brands6th of 82.5%Show ranking
Push mower brands5th of 62.8%Show ranking
Plate compactor brands4th of 62.2%Show ranking
Garden machinery brands5th of 62.7%Show ranking
Riding lawn mower brands6th of 73.3%Show ranking
Lawn mower brands4th of 63.7%Show ranking
Walk behind mower brands4th of 54.6%Show ranking
Snow blower brands3rd of 65.6%Show ranking
Portable generator brands2nd of 517.4%Show ranking
Inverter generator brands2nd of 626.8%Shown above
Generator accessories1st of 634.1%Show ranking

How is Honda Power Equipment measured?

Brandwave collects information about searches that people make online using Honda Power Equipment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • honda generator
  • honda inverter generator
  • honda lawn mower
  • honda mower
  • honda plate compactor
  • honda power equipment
  • honda pressure washer
  • honda push mower
  • honda snow blower

How the Brand Demand Index is measured

Who owns Honda Power Equipment?

Honda Power Equipment is owned by Honda. Brandwave also tracks Honda, owned by the same company, worldwide.

Do you work for Honda Power Equipment? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Honda Power Equipment your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.