Brandwave

How popular isHonda Power Equipment in search?

In September 2026, there were an estimated 262K branded searches for Honda Power Equipment worldwide which is up 13.2% over the last 12 months. Honda Power Equipment holds 3.3% estimated Share of Search among riding lawn mower brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Husqvarna28.4%
  2. John Deere28.4%
  3. Ryobi23.4%
  4. Kubota10.5%
  5. Toro3.5%
  6. Honda Power Equipment3.3%
  7. Greenworks2.6%

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Which riding lawn mower brands compete with Honda Power Equipment?

Honda Power Equipment against riding lawn mower brands worldwide, by month

Share of Search by month for Husqvarna, John Deere, Ryobi, Kubota, Toro, Honda Power Equipment, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaJohn DeereRyobiKubotaToroHonda Power EquipmentGreenworks
Oct 202532.9%26.9%21%12.1%2.2%2.9%2%
Nov 202527.4%27.4%28.5%10.1%1.7%3%2%
Dec 202525%30.4%26.1%11.2%1.3%3.8%2.2%
Jan 202629%29%22.6%10.7%1.6%5%2.1%
Feb 202630.4%30.4%19.7%11.2%1.9%4.7%1.8%
Mar 202630%24.6%23.8%11.1%4.2%4.2%2.2%
Apr 202632.8%21.8%23.6%9.8%5.5%4%2.4%
May 202632.4%21.6%24%9.7%5.5%3.9%2.9%
Jun 202628.7%23.5%26.3%10.6%4.3%3.5%3.2%
Jul 202627.1%27.1%24.8%10%4.7%3.3%3%
Aug 202627.2%27.2%24.4%10%4.8%3.5%3%
Sep 202628.4%28.4%23.4%10.5%3.5%3.3%2.6%
  1. 1.Husqvarna

    28.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.John Deere

    28.4%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Ryobi

    23.4%

    Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -1 points.

  4. 4.Kubota

    10.5%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Toro

    3.5%

    Held 5th. 122K estimated branded searches, -30.1% vs prior month. Share -1.3 points.

  6. Held 6th. 115K estimated branded searches, -10% vs prior month. Share -0.2 points.

  7. Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

Compare search popularity between Honda Power Equipment and its closest rivals

How has branded search demand for Honda Power Equipment changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda Power Equipment worldwide rose from 232K to 262K.
  • Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among riding lawn mower brands worldwide peaked at 5% in January 2026 and was lowest at 2.9% in October 2025.
  • Across the 12 months ending September 2026, Honda Power Equipment fell from 5th to 6th among riding lawn mower brands worldwide.

How did search popularity change for riding lawn mower brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among riding lawn mower brands worldwide, from 27.2% to 28.4%.

  2. In September 2026, John Deere gained estimated Share of Search among riding lawn mower brands worldwide, from 27.2% to 28.4%.

  3. In September 2026, Toro lost estimated Share of Search among riding lawn mower brands worldwide, from 4.8% to 3.5%.

  4. In September 2026, Ryobi lost estimated Share of Search among riding lawn mower brands worldwide, from 24.4% to 23.4%.

  5. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  6. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Where does Honda Power Equipment compete?

Honda Power Equipment is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power washer brands6th of 82.5%Show ranking
Push mower brands5th of 62.8%Show ranking
Plate compactor brands4th of 62.2%Show ranking
Garden machinery brands5th of 62.7%Show ranking
Riding lawn mower brands6th of 73.3%Shown above
Lawn mower brands4th of 63.7%Show ranking
Walk behind mower brands4th of 54.6%Show ranking
Snow blower brands3rd of 65.6%Show ranking
Portable generator brands2nd of 517.4%Show ranking
Inverter generator brands2nd of 626.8%Show ranking
Generator accessories1st of 634.1%Show ranking

How is Honda Power Equipment measured?

Brandwave collects information about searches that people make online using Honda Power Equipment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • honda generator
  • honda inverter generator
  • honda lawn mower
  • honda mower
  • honda plate compactor
  • honda power equipment
  • honda pressure washer
  • honda push mower
  • honda snow blower

How the Brand Demand Index is measured

Who owns Honda Power Equipment?

Honda Power Equipment is owned by Honda. Brandwave also tracks Honda, owned by the same company, worldwide.

Do you work for Honda Power Equipment? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Honda Power Equipment your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.