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Inverter generator brands:Which are searched most?

In September 2026, Honda Power Equipment was the most searched among inverter generator brands worldwide, with an estimated 262K branded searches and 38.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda Power Equipment38.2%
  2. Cummins35.9%
  3. Generac20.7%
  4. Firman3.2%
  5. Hyundai Power Equipment1.6%
  6. Champion0.35%

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Share of SearchLeaderboard

Compare the inverter generator brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among inverter generator brands worldwide, by month

Share of Search by month for Honda Power Equipment, Cummins, Generac, Firman. The figures are in the table below the chart.

View monthly share of search table
MonthHonda Power EquipmentCumminsGeneracFirmanHyundai Power EquipmentChampion
Oct 202535.3%37.5%21.6%3.4%1.8%0.37%
Nov 202536.8%39%18.3%3.5%2%0.38%
Dec 202536.4%39.5%18.5%3.6%1.6%0.47%
Jan 202637.3%23.2%35.6%2.6%1.2%0.23%
Feb 202638.1%36.2%20.8%3.3%1.3%0.35%
Mar 202641.2%34%19.8%3.1%1.5%0.4%
Apr 202642.8%37%14.7%3.3%1.7%0.44%
May 202644.3%36.1%14.5%3.3%1.4%0.43%
Jun 202638.9%35.4%20.6%3.2%1.4%0.42%
Jul 202635.5%35.2%24.8%2.6%1.5%0.42%
Aug 202637.7%33.7%23.7%3%1.4%0.4%
Sep 202638.2%35.9%20.7%3.2%1.6%0.35%

This month’s ranking, September 2026

  1. 1.Honda Power Equipment

    38.2%

    Held 1st. 262K estimated branded searches, -4.7% vs prior month. Share +0.5 points.

  2. 2.Cummins

    35.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Generac

    20.7%

    Held 3rd. 142K estimated branded searches, -17.6% vs prior month. Share -2.9 points.

  4. 4.Firman

    3.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Hyundai Power Equipment

    1.6%

    Held 5th. 10.8K estimated branded searches, +2.9% vs prior month. Share +0.1 points.

  6. 6.Champion

    0.35%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among inverter generator brands worldwide?

In September 2026, Honda Power Equipment was the most searched among inverter generator brands worldwide, with an estimated 262K branded searches and 38.2% estimated Share of Search within this set. Cummins is in 2nd place, 2.4 percentage points behind at 35.9% Share of Search.

Global inverter generator brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Honda Power Equipment35.3% → 38.2%44.3%May 202635.3%Oct 20252nd → 1st
Cummins37.5% → 35.9%39.5%Dec 202523.2%Jan 20261st → 2nd
Generac21.6% → 20.7%35.6%Jan 202614.5%May 20263rd
Firman3.4% → 3.2%3.6%Dec 20252.6%Jan 20264th
Hyundai Power Equipment1.8% → 1.6%2%Nov 20251.2%Jan 20265th
Champion0.37% → 0.35%0.47%Dec 20250.23%Jan 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among inverter generator brands worldwide increased from 35.3% to 38.2%.
  • Across the 12 months ending September 2026, Cummins’ estimated Share of Search among inverter generator brands worldwide decreased from 37.5% to 35.9%.
  • Across the 12 months ending September 2026, Generac’s estimated Share of Search among inverter generator brands worldwide decreased from 21.6% to 20.7%.
  • Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among inverter generator brands worldwide peaked at 44.3% in May 2026 and was lowest at 35.3% in October 2025.
  • Across the 12 months ending September 2026, Cummins’ estimated Share of Search among inverter generator brands worldwide peaked at 39.5% in December 2025 and was lowest at 23.2% in January 2026.
  • Across the 12 months ending September 2026, Generac’s estimated Share of Search among inverter generator brands worldwide peaked at 35.6% in January 2026 and was lowest at 14.5% in May 2026.
  • Across the 12 months ending September 2026, Firman’s estimated Share of Search among inverter generator brands worldwide peaked at 3.6% in December 2025 and was lowest at 2.6% in January 2026.
  • Across the 12 months ending September 2026, Honda Power Equipment rose from 2nd to 1st among inverter generator brands worldwide.
  • Across the 12 months ending September 2026, Cummins fell from 1st to 2nd among inverter generator brands worldwide.
  • Across the 12 months ending September 2026, Firman, Hyundai Power Equipment and Champion held steady: their estimated Share of Search among inverter generator brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for inverter generator brands worldwide in September 2026?

  1. In September 2026, Cummins gained estimated Share of Search among inverter generator brands worldwide, from 33.7% to 35.9%.

  2. In September 2026, Honda Power Equipment gained estimated Share of Search among inverter generator brands worldwide, from 37.7% to 38.2%.

  3. In September 2026, Generac lost estimated Share of Search among inverter generator brands worldwide, from 23.7% to 20.7%.

  4. Estimated monthly branded searches for Hyundai Power Equipment worldwide fell 10% over 12 measured months, from 12K to 10.8K in September 2026.

How the Brand Demand Index is measured

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