Brandwave

Firman vs Yamaha:Which is more popular?

In September 2026, Firman had more branded searches than Yamaha among inverter generator brands worldwide. Firman had about 22,200 branded searches, while Yamaha had 9,900. Firman made up 3.9% of all inverter generator brand searches we track, and Yamaha accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about inverter generator brands, Yamaha appeared in three of the five answers and Firman in none.

Among inverter generator brands worldwide in September 2026

Who do people search for more?

Firman, about 2 searches for every 1 for Yamaha

Firman 22.2K searchesYamaha 9.9K searches

Who does AI mention more?

Yamaha, mentioned in 3 of 5 answers, Firman in 0

Yamaha in 3 of 5Firman in 0 of 5

Who does AI recommend more?

Yamaha, the only one of the two named

Yamaha first in 3Firman never named

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Top inverter generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Firman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Yamaha2nd
  3. Generac3rd
  4. Cummins4th
  5. Firman–
  6. Hyundai Power Equipment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Generac2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cummins1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Firman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyundai Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about inverter generator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Firman or Yamaha more popular in search?

This chart shows how often people search Google for Firman and Yamaha by name. Each line represents a brand's share of searches for all six inverter generator brands we track, month by month, from English-language searches worldwide.

Firman and Yamaha among inverter generator brands worldwide, by month

Share of searches by month for Firman, Yamaha. The figures are in the table below the chart.

View monthly share of searches table
MonthCumminsHonda Power EquipmentGeneracFirmanHyundai Power EquipmentYamaha
Oct 202543.9%23.7%24.1%4%2.1%2.2%
Nov 202546.3%24.2%20.7%4.2%2.3%2.3%
Dec 202548.5%21.1%21.7%4.4%2%2.4%
Jan 202627.2%25.8%40.7%3%1.4%2%
Feb 202646.2%20.8%25.4%4.2%1.6%1.9%
Mar 202643.6%24.5%23.9%3.9%2%2.1%
Apr 202650.4%22.2%18.5%4.5%2.3%2%
May 202648.4%25.6%17.8%4.4%1.9%1.9%
Jun 202644.6%23.3%24.5%4%1.8%1.8%
Jul 202642.3%22.4%28.4%3.1%1.8%2.1%
Aug 202640.4%25.2%27.1%3.6%1.7%2%
Sep 202642.7%26.5%23.4%3.9%1.9%1.7%

How has the Firman and Yamaha comparison changed over the last 12 months?

3 findings
  • Firman was ahead of Yamaha in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Firman’s share of searches among inverter generator brands worldwide moved from 4% to 3.9%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among inverter generator brands worldwide moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for inverter generator brands worldwide in September 2026?

1 change
  1. In September 2026, Yamaha fell from 5th to 6th among inverter generator brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Firman’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firman

1 branded search term

  • firman

Yamaha

1 branded search term

  • yamaha generator

How the Brand Demand Index is measured

Other head-to-heads among inverter generator brands

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