How popular isGenerac in search?
In September 2026, there were an estimated 141K branded searches for Generac worldwide which held steady over the last 12 months. Generac holds 23.7% estimated Share of Search among inverter generator brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cummins43.2%
Honda Power Equipment26.8%Generac23.7%
Firman3.9%
Hyundai Power Equipment1.9%
Champion0.42%
Follow Generac and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which inverter generator brands compete with Generac?
Share of Search by month for Cummins, Honda Power Equipment, Generac, Firman. The figures are in the table below the chart.
View monthly share of search table
| Month | Cummins | Honda Power Equipment | Generac | Firman | Hyundai Power Equipment | Champion |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 24.1% | 24.5% | 4% | 2.2% | 0.44% |
| Nov 2025 | 47.2% | 24.7% | 21.1% | 4.3% | 2.4% | 0.46% |
| Dec 2025 | 49.4% | 21.5% | 22.1% | 4.5% | 2% | 0.58% |
| Jan 2026 | 27.7% | 26.2% | 41.4% | 3% | 1.4% | 0.27% |
| Feb 2026 | 46.9% | 21.1% | 25.7% | 4.2% | 1.7% | 0.46% |
| Mar 2026 | 44.3% | 24.9% | 24.3% | 4% | 2% | 0.52% |
| Apr 2026 | 51.1% | 22.5% | 18.8% | 4.6% | 2.3% | 0.6% |
| May 2026 | 49% | 26% | 18% | 4.4% | 2% | 0.58% |
| Jun 2026 | 45.2% | 23.6% | 24.8% | 4.1% | 1.8% | 0.53% |
| Jul 2026 | 43% | 22.7% | 28.8% | 3.2% | 1.8% | 0.51% |
| Aug 2026 | 41% | 25.6% | 27.5% | 3.7% | 1.7% | 0.48% |
| Sep 2026 | 43.2% | 26.8% | 23.7% | 3.9% | 1.9% | 0.42% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 246K | 0% | +2.3 points | |
| 2, moved from 3rd to 2nd | 26.8% | 153K | -0.78% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.7% | 135K | -18.2% | -3.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 3.9% | 22.2K | 0% | +0.2 points | |
| 5, held 5th | 1.9% | 10.8K | +2.9% | +0.1 points | |
| 6, held 6th | 0.42% | 2.4K | -17.2% | -0.1 points |
1.
Cummins43.2%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.3 points.
26.8%
Moved from 3rd to 2nd. 153K estimated branded searches, -0.78% vs prior month. Share +1.2 points.
3.
23.7%
Moved from 2nd to 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
4.
Firman3.9%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.9%
Held 5th. 10.8K estimated branded searches, +2.9% vs prior month. Share +0.1 points.
6.
Champion0.42%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
Compare search popularity between Generac and its closest rivals
Every comparison with Generac
21 comparisons
- Anker vs Generac
- BLUETTI vs Generac
- Cummins vs Generac
- EcoFlow vs Generac
- Generac vs Jackery
- Generac vs Westinghouse
- Briggs & Stratton vs Generac
- Firman vs Generac
- Generac vs Goal Zero
- Generac vs Hyundai Power Equipment
- Generac vs Pulsar
- Eaton vs Generac
- Generac vs Kohler
- Champion vs Generac
- Craftsman vs Generac
- DeWalt vs Generac
- Generac vs Greenworks
- Generac vs Honda Power Equipment
- Generac vs Karcher
- Generac vs Milwaukee
- Generac vs Ryobi
How has branded search demand for Generac changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Generac worldwide held steady at 141K.
- Across the 12 months ending September 2026, Generac’s estimated Share of Search among inverter generator brands worldwide decreased from 24.5% to 23.7%.
- Across the 12 months ending September 2026, Generac’s estimated Share of Search among inverter generator brands worldwide peaked at 41.4% in January 2026 and was lowest at 18% in May 2026.
- Across the 12 months ending September 2026, Generac fell from 2nd to 3rd among inverter generator brands worldwide.
How did search popularity change for inverter generator brands worldwide in September 2026?
4 changes
In September 2026, Honda Power Equipment overtook Generac to rank 2nd among inverter generator brands worldwide, with 26.8% estimated Share of Search.
In September 2026, Cummins gained estimated Share of Search among inverter generator brands worldwide, from 41% to 43.2%.
In September 2026, Generac lost estimated Share of Search among inverter generator brands worldwide, from 27.5% to 23.7%.
Estimated monthly branded searches for Hyundai Power Equipment worldwide fell 10% over 12 measured months, from 12K to 10.8K in September 2026.
Where does Generac compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Power washer brands | 8th of 8 | 0.04% | Show ranking |
| Solar generator brands | 5th of 6 | 5.2% | Show ranking |
| Transfer switch brands | 3rd of 3 | 0.59% | Show ranking |
| Inverter generator brands | 3rd of 6 | 23.7% | Shown above |
| Generator brands | 2nd of 5 | 25.3% | Show ranking |
| Generator accessories | 2nd of 6 | 30.2% | Show ranking |
How is Generac measured?
Brandwave collects information about searches that people make online using Generac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- generac generator
- generac power washer
- generac transfer switch
Do you work for Generac? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Generac your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.