How popular isGenerac in search?
In August 2026, there were an estimated 165K branded searches for Generac worldwide which is up 22.2% over the last 11 months. Generac holds 2.1% estimated Share of Search among generator brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Honda93.1%
Cummins3.1%Generac2.1%
Westinghouse1.4%
Briggs & Stratton0.41%
Champion0.04%
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Which generator brands compete with Generac?
Share of Search by month for Honda, Cummins, Generac. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Cummins | Generac | Westinghouse | Briggs & Stratton | Champion |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.1% | 3.1% | 1.7% | 1.7% | 0.41% | 0.03% |
| Nov 2025 | 93.5% | 3.1% | 1.4% | 1.7% | 0.34% | 0.03% |
| Dec 2025 | 93.9% | 3.1% | 1.4% | 1.4% | 0.23% | 0.04% |
| Jan 2026 | 90.8% | 3% | 4.5% | 1.3% | 0.33% | 0.03% |
| Feb 2026 | 93.6% | 3.1% | 1.7% | 1.4% | 0.28% | 0.03% |
| Mar 2026 | 93.3% | 3.1% | 1.7% | 1.4% | 0.51% | 0.04% |
| Apr 2026 | 93.6% | 3.1% | 1.1% | 1.4% | 0.76% | 0.04% |
| May 2026 | 93.5% | 3.1% | 1.1% | 1.4% | 0.92% | 0.04% |
| Jun 2026 | 93.2% | 3.1% | 1.7% | 1.4% | 0.62% | 0.04% |
| Jul 2026 | 93% | 3.1% | 2.1% | 1.4% | 0.5% | 0.04% |
| Aug 2026 | 93.1% | 3.1% | 2.1% | 1.4% | 0.41% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.1% | 7.5M | 0% | +0.1 points | |
| 2, held 2nd | 3.1% | 246K | 0% | 0 points | |
| 3, held 3rd | 2.1% | 165K | 0% | 0 points | |
| 4, held 4th | 1.4% | 110K | 0% | 0 points | |
| 5, held 5th | 0.41% | 33.1K | -18.3% | -0.1 points | |
| 6, held 6th | 0.04% | 2.9K | 0% | 0 points |
1.
Honda93.1%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Cummins3.1%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.
2.1%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
0.41%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
6.
Champion0.04%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Generac and its closest rivals
How has branded search demand for Generac changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Generac worldwide rose from 135K to 165K.
- Across the 11 months ending August 2026, Generac’s estimated Share of Search among generator brands worldwide peaked at 4.5% in January 2026 and was lowest at 1.1% in May 2026.
How did search popularity change for generator brands worldwide in August 2026?
4 changes
Generac’s estimated Share of Search among generator brands worldwide has gained ground for 3 months in a row, from 1.1% to 2.1% in August 2026.
Briggs & Stratton’s estimated Share of Search among generator brands worldwide has lost ground for 3 months in a row, from 0.92% to 0.41% in August 2026.
Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Where does Generac compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Generator accessories | 3rd of 6 | 1.9% | Show ranking |
| Generator brands | 3rd of 6 | 2.1% | Shown above |
How is Generac measured?
Brandwave collects information about searches that people make online using Generac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- generac generator
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Is Generac your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.