Brandwave

How popular isGenerac?

In September 2026, people searched for Generac by name about 141,000 times worldwide, about the same as the previous year. These searches made up 12.1% of all global portable generator brand searches, placing Generac third out of seven brands. When we asked both ChatGPT and Google AI Overviews about portable generator brands, Generac appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Generac is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. RyobiShare of searches 59%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Honda Power EquipmentShare of searches 13.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. GeneracShare of searches 12.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. WestinghouseShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Yamaha WaveRunnerShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top portable generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Generac was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Generac is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Westinghouse2nd
  3. Champion3rd
  4. Generac4th
  5. Ryobi–
  6. Yamaha WaveRunner–
  7. Firman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Power Equipment4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Generac3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Champion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha WaveRunner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable generator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which portable generator brands compete with Generac?

Generac against portable generator brands worldwide, by month

Share of searches by month for Ryobi, Honda Power Equipment, Generac, Westinghouse, Yamaha WaveRunner. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiHonda Power EquipmentGeneracWestinghouseYamaha WaveRunnerFirmanChampion
Oct 202558%12%12.2%12.2%3.3%2%0.22%
Nov 202568.2%9.6%8.2%10%2.2%1.6%0.18%
Dec 202566.3%9.4%9.7%9.7%2.6%2%0.26%
Jan 202646.8%15.9%25.2%7.5%2.5%1.9%0.16%
Feb 202657.3%11.3%13.8%11.3%3.8%2.3%0.25%
Mar 202663.8%11.2%11%9%3%1.8%0.24%
Apr 202667.6%9.4%7.8%9.5%3.6%1.9%0.25%
May 202667.3%10.5%7.3%8.8%4.1%1.8%0.23%
Jun 202665%9.6%10%8.2%5.3%1.7%0.22%
Jul 202658.2%10.6%13.4%9%7.1%1.5%0.24%
Aug 202657.6%12.4%13.3%8.9%5.8%1.8%0.23%
Sep 202659%13.6%12.1%9.8%3.3%2%0.21%

  1. 1.Ryobi

    59%

    Held 1st. 660K estimated branded searches, -7.7% vs prior month. Share +1.3 points.

  2. 2.Honda Power Equipment

    13.6%

    Moved from 3rd to 2nd. 153K estimated branded searches, -0.78% vs prior month. Share +1.2 points.

  3. 3.Generac

    12.1%

    Moved from 2nd to 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Westinghouse

    9.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Yamaha WaveRunner

    3.3%

    Held 5th. 37K estimated branded searches, -48.4% vs prior month. Share -2.5 points.

  6. 6.Firman

    2%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Champion

    0.21%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare popularity between Generac and its closest rivals

Every comparison with Generac

27 comparisons

How has branded search demand for Generac changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Generac worldwide held steady at 141K.
  • Across the 12 months ending September 2026, Generac’s share of searches among portable generator brands worldwide peaked at 25.2% in January 2026 and was lowest at 7.3% in May 2026.
  • Across the 12 months ending September 2026, Generac fell from 2nd to 3rd among portable generator brands worldwide.

How did search popularity change for portable generator brands worldwide in September 2026?

5 changes

  1. In September 2026, Honda Power Equipment overtook Generac to rank 2nd among portable generator brands worldwide, with 13.6% of the searches.

  2. In September 2026, Ryobi gained share of searches among portable generator brands worldwide, from 57.6% to 59%.

  3. In September 2026, Westinghouse gained share of searches among portable generator brands worldwide, from 8.9% to 9.8%.

  4. In September 2026, Yamaha WaveRunner lost share of searches among portable generator brands worldwide, from 5.8% to 3.3%.

  5. In September 2026, Generac lost share of searches among portable generator brands worldwide, from 13.3% to 12.1%.

How are Generac’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Generac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • generac generator
  • generac power washer
  • generac transfer switch

Do you work for Generac? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Generac compete?

Generac is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power washer brands9th of 90.04%Show ranking
Solar generator brands5th of 65.2%Show ranking
Transfer switch brands4th of 50.34%Show ranking
Portable generator brands3rd of 712.1%Shown above
Generator brands2nd of 718.4%Show ranking
Inverter generator brands3rd of 623.4%Show ranking
Generator accessories2nd of 530.3%Show ranking
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