Brandwave

How popular isGenerac in search?

In September 2026, there were an estimated 141K branded searches for Generac worldwide which held steady over the last 12 months. Generac holds 2.9% estimated Share of Search among power washer brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee37.6%
  2. Ryobi16.9%
  3. Karcher15.3%
  4. DeWalt13.8%
  5. Craftsman6.2%
  6. Honda Power Equipment5.4%
  7. Generac2.9%
  8. Greenworks1.9%
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Which power washer brands compete with Generac?

Generac against power washer brands worldwide, by month

Share of Search by month for Milwaukee, Ryobi, Karcher, DeWalt, Craftsman, Honda Power Equipment, Generac. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeRyobiKarcherDeWaltCraftsmanHonda Power EquipmentGeneracGreenworks
Oct 202542.4%14.8%17%12.7%4.7%4.4%2.7%1.4%
Nov 202538.3%17.8%18.4%14.1%4.2%4%2%1.3%
Dec 202540.5%15.5%16.2%14.9%5.4%4.1%2.1%1.3%
Jan 202634.4%14.6%16.8%12.6%5.7%7.4%7.1%1.4%
Feb 202637.4%13.2%18.7%13.8%7.5%5.3%2.9%1.2%
Mar 202631.2%16.5%24.2%11.5%7.7%5.1%2.4%1.5%
Apr 202631.4%18.6%23.8%11.5%6.3%4.9%1.7%1.9%
May 202632.4%19.6%20.1%11.9%6.5%5.3%1.7%2.4%
Jun 202633.5%20.5%17.1%12.3%6.7%4.9%2.6%2.5%
Jul 202635.7%17.9%18.2%10.7%7.2%4.8%3.4%2.1%
Aug 202634.9%17.2%17.4%12.8%7%5.2%3.3%2.1%
Sep 202637.6%16.9%15.3%13.8%6.2%5.4%2.9%1.9%

  1. 1.Milwaukee

    37.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Ryobi

    16.9%

    Moved from 3rd to 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.2 points.

  3. 3.Karcher

    15.3%

    Moved from 2nd to 3rd. 747K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  4. 4.DeWalt

    13.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Craftsman

    6.2%

    Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Honda Power Equipment

    5.4%

    Held 6th. 262K estimated branded searches, -4.7% vs prior month. Share +0.1 points.

  7. 7.Generac

    2.9%

    Held 7th. 141K estimated branded searches, -17.8% vs prior month. Share -0.4 points.

  8. 8.Greenworks

    1.9%

    Held 8th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

Compare search popularity between Generac and its closest rivals

Every comparison with Generac

How has branded search demand for Generac changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Generac worldwide held steady at 141K.
  • Across the 12 months ending September 2026, Generac’s estimated Share of Search among power washer brands worldwide peaked at 7.1% in January 2026 and was lowest at 1.7% in April 2026.

How did search popularity change for power washer brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among power washer brands worldwide, from 34.9% to 37.6%.

  2. In September 2026, DeWalt gained estimated Share of Search among power washer brands worldwide, from 12.8% to 13.8%.

  3. In September 2026, Karcher lost estimated Share of Search among power washer brands worldwide, from 17.4% to 15.3%.

  4. In September 2026, Craftsman lost estimated Share of Search among power washer brands worldwide, from 7% to 6.2%.

  5. Ryobi’s estimated Share of Search among power washer brands worldwide has lost ground for 3 months in a row, from 20.5% to 16.9% in September 2026.

  6. Greenworks’ estimated Share of Search among power washer brands worldwide has lost ground for 3 months in a row, from 2.5% to 1.9% in September 2026.

Where does Generac compete?

Generac is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power washer brands7th of 82.9%Shown above
Solar generator brands5th of 64.4%Show ranking
Transfer switch brands3rd of 316.1%Show ranking
Inverter generator brands3rd of 620.6%Show ranking
Generator accessories2nd of 625.1%Show ranking
Generator brands2nd of 526.1%Show ranking

How is Generac measured?

Brandwave collects information about searches that people make online using Generac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • generac generator
  • generac power washer
  • generac transfer switch

Do you work for Generac? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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