Brandwave

Generac vs Kohler:Which is searched more?

In September 2026, Kohler had more branded searches than Generac among transfer switch brands worldwide. Kohler was estimated to have 368K branded searches compared to Generac’s 135K, and held a 42.3% Share of Search versus Generac’s 15.5%. These are worldwide searches for English-language branded terms.

Share of Search among transfer switch brands worldwide in September 2026Which is more popular in search, Generac or Kohler?
Generac15.5%135K searches
vs
Kohler42.3%368K searches

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Which is more popular in search, Generac or Kohler?

Compare the transfer switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Generac and Kohler among transfer switch brands worldwide, by month

Share of Search by month for Kohler, Generac. The figures are in the table below the chart.

View monthly share of search table
MonthEatonKohlerGenerac
Oct 202542.3%42.3%15.5%
Nov 202543.5%43.5%13%
Dec 202542.3%42.3%15.4%
Jan 202633.3%33.3%33.3%
Feb 202655.8%30.5%13.7%
Mar 202647.2%38.6%14.2%
Apr 202644.5%44.5%10.9%
May 202648.5%39.6%11.9%
Jun 202645.8%37.4%16.8%
Jul 202644.1%36.1%19.8%
Aug 202640.8%40.8%18.3%
Sep 202642.3%42.3%15.5%

How has the Generac and Kohler comparison changed over the last 12 months?

  • Kohler was ahead of Generac in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Generac’s estimated Share of Search among transfer switch brands worldwide held steady at 15.5%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Kohler’s estimated Share of Search among transfer switch brands worldwide held steady at 42.3%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for transfer switch brands worldwide in September 2026?

  1. In September 2026, Kohler gained estimated Share of Search among transfer switch brands worldwide, from 40.8% to 42.3%.

  2. In September 2026, Generac lost estimated Share of Search among transfer switch brands worldwide, from 18.3% to 15.5%.

Other head-to-heads among transfer switch brands

How each brand is measured

Brandwave collects information about searches that people make online using Generac’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Generac

1 branded search term

  • generac generator

Kohler

1 branded search term

  • kohler

How the Brand Demand Index is measured

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