Brandwave

Generator brands:Which brands are most popular in search?

In August 2026, Honda was the most searched among generator brands worldwide, with an estimated 7.5M branded searches and 93.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda93.1%
  2. Cummins3.1%
  3. Generac2.1%
  4. Westinghouse1.4%
  5. Briggs & Stratton0.41%
  6. Champion0.04%

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Share of SearchLeaderboard

Compare the generator brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among generator brands worldwide, by month

Share of Search by month for Honda, Cummins, Generac. The figures are in the table below the chart.

View monthly share of search table
MonthHondaCumminsGeneracWestinghouseBriggs & StrattonChampion
Oct 202593.1%3.1%1.7%1.7%0.41%0.03%
Nov 202593.5%3.1%1.4%1.7%0.34%0.03%
Dec 202593.9%3.1%1.4%1.4%0.23%0.04%
Jan 202690.8%3%4.5%1.3%0.33%0.03%
Feb 202693.6%3.1%1.7%1.4%0.28%0.03%
Mar 202693.3%3.1%1.7%1.4%0.51%0.04%
Apr 202693.6%3.1%1.1%1.4%0.76%0.04%
May 202693.5%3.1%1.1%1.4%0.92%0.04%
Jun 202693.2%3.1%1.7%1.4%0.62%0.04%
Jul 202693%3.1%2.1%1.4%0.5%0.04%
Aug 202693.1%3.1%2.1%1.4%0.41%0.04%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Honda

    93.1%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Cummins

    3.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Generac

    2.1%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Westinghouse

    1.4%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Briggs & Stratton

    0.41%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  6. 6.Champion

    0.04%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among generator brands worldwide?

In August 2026, Honda was the most searched among generator brands worldwide, with an estimated 7.5M branded searches and 93.1% estimated Share of Search within this set. Cummins is in 2nd place, 90 percentage points behind at 3.1% Share of Search.

Global generator brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Honda93.1%93.9%Dec 202590.8%Jan 20261st
Cummins3.1%3.1%Dec 20253%Jan 20262nd
Generac1.7% → 2.1%4.5%Jan 20261.1%May 20263rd
Westinghouse1.7% → 1.4%1.7%Nov 20251.3%Jan 20264th
Briggs & Stratton0.41%0.92%May 20260.23%Dec 20255th
Champion0.03% → 0.04%0.04%Dec 20250.03%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among generator brands worldwide peaked at 93.9% in December 2025 and was lowest at 90.8% in January 2026.
  • Across the 11 months ending August 2026, Generac’s estimated Share of Search among generator brands worldwide peaked at 4.5% in January 2026 and was lowest at 1.1% in May 2026.
  • Across the 11 months ending August 2026, Honda, Cummins, Generac, Westinghouse, Briggs & Stratton and Champion held steady: their estimated Share of Search among generator brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for generator brands worldwide in August 2026?

  1. Generac’s estimated Share of Search among generator brands worldwide has gained ground for 3 months in a row, from 1.1% to 2.1% in August 2026.

  2. Briggs & Stratton’s estimated Share of Search among generator brands worldwide has lost ground for 3 months in a row, from 0.92% to 0.41% in August 2026.

  3. Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How the Brand Demand Index is measured

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