How popular isBriggs & Stratton in search?
In August 2026, there were an estimated 33.1K branded searches for Briggs & Stratton worldwide which held steady over the last 11 months. Briggs & Stratton holds 0.41% estimated Share of Search among generator brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Honda93.1%- Cummins3.1%
- Generac2.1%
Westinghouse1.4%- Briggs & Stratton0.41%
Champion0.04%
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Which generator brands compete with Briggs & Stratton?
Share of Search by month for Honda, Cummins, Generac, Briggs & Stratton. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Cummins | Generac | Westinghouse | Briggs & Stratton | Champion |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.1% | 3.1% | 1.7% | 1.7% | 0.41% | 0.03% |
| Nov 2025 | 93.5% | 3.1% | 1.4% | 1.7% | 0.34% | 0.03% |
| Dec 2025 | 93.9% | 3.1% | 1.4% | 1.4% | 0.23% | 0.04% |
| Jan 2026 | 90.8% | 3% | 4.5% | 1.3% | 0.33% | 0.03% |
| Feb 2026 | 93.6% | 3.1% | 1.7% | 1.4% | 0.28% | 0.03% |
| Mar 2026 | 93.3% | 3.1% | 1.7% | 1.4% | 0.51% | 0.04% |
| Apr 2026 | 93.6% | 3.1% | 1.1% | 1.4% | 0.76% | 0.04% |
| May 2026 | 93.5% | 3.1% | 1.1% | 1.4% | 0.92% | 0.04% |
| Jun 2026 | 93.2% | 3.1% | 1.7% | 1.4% | 0.62% | 0.04% |
| Jul 2026 | 93% | 3.1% | 2.1% | 1.4% | 0.5% | 0.04% |
| Aug 2026 | 93.1% | 3.1% | 2.1% | 1.4% | 0.41% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.1% | 7.5M | 0% | +0.1 points | |
| 2, held 2nd | 3.1% | 246K | 0% | 0 points | |
| 3, held 3rd | 2.1% | 165K | 0% | 0 points | |
| 4, held 4th | 1.4% | 110K | 0% | 0 points | |
| 5, held 5th | 0.41% | 33.1K | -18.3% | -0.1 points | |
| 6, held 6th | 0.04% | 2.9K | 0% | 0 points |
1.
Honda93.1%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.Cummins
3.1%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.Generac
2.1%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
0.41%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
6.
Champion0.04%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Briggs & Stratton and its closest rivals
- Briggs & Stratton vs Honda: compare search popularity
- Briggs & Stratton vs Cummins: compare search popularity
- Briggs & Stratton vs Generac: compare search popularity
- Briggs & Stratton vs Westinghouse: compare search popularity
- Briggs & Stratton vs Champion: compare search popularity
- Compare Briggs & Stratton with any brand
How has branded search demand for Briggs & Stratton changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Briggs & Stratton worldwide held steady at 33.1K.
- Across the 11 months ending August 2026, Briggs & Stratton’s estimated Share of Search among generator brands worldwide held steady at 0.41%.
How did search popularity change for generator brands worldwide in August 2026?
4 changes
Generac’s estimated Share of Search among generator brands worldwide has gained ground for 3 months in a row, from 1.1% to 2.1% in August 2026.
Briggs & Stratton’s estimated Share of Search among generator brands worldwide has lost ground for 3 months in a row, from 0.92% to 0.41% in August 2026.
Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Where does Briggs & Stratton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Generator accessories | 5th of 6 | 0.38% | Show ranking |
| Generator brands | 5th of 6 | 0.41% | Shown above |
How is Briggs & Stratton measured?
Brandwave collects information about searches that people make online using Briggs & Stratton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- briggs & stratton
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Is Briggs & Stratton your brand?
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