Briggs & Stratton vs Cummins:Which is more popular by branded search?
In August 2026, Cummins had more branded searches than Briggs & Stratton among generator brands worldwide. Cummins was estimated to have 246K branded searches compared to Briggs & Stratton’s 33.1K, and held a 3.1% Share of Search versus Briggs & Stratton’s 0.41%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Briggs & Stratton or Cummins?
Compare the generator brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cummins, Briggs & Stratton. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Cummins | Generac | Westinghouse | Briggs & Stratton | Champion |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.1% | 3.1% | 1.7% | 1.7% | 0.41% | 0.03% |
| Nov 2025 | 93.5% | 3.1% | 1.4% | 1.7% | 0.34% | 0.03% |
| Dec 2025 | 93.9% | 3.1% | 1.4% | 1.4% | 0.23% | 0.04% |
| Jan 2026 | 90.8% | 3% | 4.5% | 1.3% | 0.33% | 0.03% |
| Feb 2026 | 93.6% | 3.1% | 1.7% | 1.4% | 0.28% | 0.03% |
| Mar 2026 | 93.3% | 3.1% | 1.7% | 1.4% | 0.51% | 0.04% |
| Apr 2026 | 93.6% | 3.1% | 1.1% | 1.4% | 0.76% | 0.04% |
| May 2026 | 93.5% | 3.1% | 1.1% | 1.4% | 0.92% | 0.04% |
| Jun 2026 | 93.2% | 3.1% | 1.7% | 1.4% | 0.62% | 0.04% |
| Jul 2026 | 93% | 3.1% | 2.1% | 1.4% | 0.5% | 0.04% |
| Aug 2026 | 93.1% | 3.1% | 2.1% | 1.4% | 0.41% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Briggs & Stratton and Cummins comparison changed over the last 12 months?
3 findings
- Cummins was ahead of Briggs & Stratton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Briggs & Stratton’s estimated Share of Search among generator brands worldwide held steady at 0.41%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Cummins’ estimated Share of Search among generator brands worldwide held steady at 3.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for generator brands worldwide in August 2026?
1 change
Briggs & Stratton’s estimated Share of Search among generator brands worldwide has lost ground for 3 months in a row, from 0.92% to 0.41% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Briggs & Stratton’s and Cummins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Briggs & Stratton
1 branded search term
- briggs & stratton
Cummins
1 branded search term
- cummins
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.