Brandwave

How popular isBriggs & Stratton in search?

In August 2026, there were an estimated 33.1K branded searches for Briggs & Stratton worldwide which held steady over the last 11 months. Briggs & Stratton holds 0.38% estimated Share of Search among generator accessories worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda86.8%
  2. Pulsar9.6%
  3. Generac1.9%
  4. Westinghouse1.3%
  5. Briggs & Stratton0.38%
  6. Champion0.03%
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Where does Briggs & Stratton compete?

Briggs & Stratton is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Generator accessories5th of 60.38%Shown below
Generator brands5th of 60.41%Show ranking

Which generator accessories compete with Briggs & Stratton?

Briggs & Stratton against generator accessories worldwide, by month

Share of Search by month for Honda, Pulsar, Briggs & Stratton. The figures are in the table below the chart.

View monthly share of search table
MonthHondaPulsarGeneracWestinghouseBriggs & StrattonChampion
Oct 202586.9%9.6%1.6%1.6%0.38%0.03%
Nov 202587.2%9.6%1.3%1.6%0.32%0.03%
Dec 202587.5%9.6%1.3%1.3%0.21%0.03%
Jan 202684.9%9.3%4.2%1.2%0.31%0.03%
Feb 202688.8%8%1.6%1.3%0.26%0.03%
Mar 202687.1%9.6%1.6%1.3%0.47%0.03%
Apr 202687.3%9.6%1.1%1.3%0.71%0.03%
May 202687.2%9.6%1.1%1.3%0.86%0.03%
Jun 202687%9.6%1.6%1.3%0.58%0.03%
Jul 202688.3%7.9%1.9%1.3%0.48%0.03%
Aug 202686.8%9.6%1.9%1.3%0.38%0.03%
Sep 2026——————

  1. 1.Honda

    86.8%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Pulsar

    9.6%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  3. 3.Generac

    1.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Westinghouse

    1.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Briggs & Stratton

    0.38%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  6. 6.Champion

    0.03%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Briggs & Stratton and its closest rivals

How has branded search demand for Briggs & Stratton changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Briggs & Stratton worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Briggs & Stratton’s estimated Share of Search among generator accessories worldwide held steady at 0.38%.

How did search popularity change for generator accessories worldwide in August 2026?

  1. In August 2026, Pulsar gained estimated Share of Search among generator accessories worldwide, from 7.9% to 9.6%.

  2. In August 2026, Honda lost estimated Share of Search among generator accessories worldwide, from 88.3% to 86.8%.

  3. Estimated monthly branded searches for Generac worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

  4. Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How is Briggs & Stratton measured?

Brandwave collects information about searches that people make online using Briggs & Stratton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • briggs & stratton

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How the Brand Demand Index is measured

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