Briggs & Stratton vs Kohler:Which is more popular?
In September 2026, Briggs & Stratton had more branded searches than Kohler among generator brands worldwide. Briggs & Stratton had about 41,200 branded searches, while Kohler had 27,100. Briggs & Stratton made up 5.6% of all generator brand searches we track, and Kohler accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about generator brands, Kohler appeared in three of the four answers and Briggs & Stratton in two. Kohler was mentioned before Briggs & Stratton in every answer that named either.
Who do people search for more?
Briggs & Stratton, about 52% more searches than Kohler
Who does AI mention more?
Kohler, mentioned in 3 of 4 answers, Briggs & Stratton in 2
Who does AI recommend more?
Kohler, named ahead of Briggs & Stratton in 3 of 3 answers
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Top generator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kohler was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Briggs & Stratton was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kohler was listed before Briggs & Stratton in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Generac4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Honda Power Equipment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Westinghouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Champion Power Equipment3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Kohler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cummins2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Briggs & Stratton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about generator brands
4 answers
Asked ChatGPT
“Which generator brand should I buy?”
Asked ChatGPT
“What are the best generator brands?”
Asked ChatGPT
“What's the best generator brand for backup power?”
Searched Google, AI Overview
“home backup generator”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“generator brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Briggs & Stratton or Kohler more popular in search?
This chart shows how often people search Google for Briggs & Stratton and Kohler by name. Each line represents a brand's share of searches for all seven generator brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Briggs & Stratton, Kohler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cummins | Generac | Honda Power Equipment | Westinghouse | Briggs & Stratton | Champion Power Equipment | Kohler |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 18.4% | 15% | 18.4% | 5.9% | 5.2% | 3.7% |
| Nov 2025 | 35.3% | 15.8% | 15.8% | 19.4% | 5.1% | 5.5% | 3.2% |
| Dec 2025 | 38.7% | 17.3% | 14.3% | 17.3% | 3.9% | 5% | 3.5% |
| Jan 2026 | 22.7% | 34% | 18.6% | 10.2% | 3.3% | 7.6% | 3.7% |
| Feb 2026 | 36.6% | 20.1% | 13.5% | 16.4% | 4.5% | 4.8% | 4% |
| Mar 2026 | 34.1% | 18.7% | 15.2% | 15.2% | 7.7% | 5.3% | 3.8% |
| Apr 2026 | 36.7% | 13.5% | 13.5% | 16.4% | 12.4% | 4.1% | 3.3% |
| May 2026 | 35.4% | 13% | 15.8% | 15.8% | 13.3% | 4% | 2.6% |
| Jun 2026 | 34.2% | 18.8% | 15.3% | 15.3% | 8.9% | 4.5% | 3.1% |
| Jul 2026 | 32.8% | 22% | 14.7% | 14.7% | 7% | 5.1% | 3.6% |
| Aug 2026 | 31.9% | 21.4% | 17.5% | 14.2% | 5.6% | 5.9% | 3.5% |
| Sep 2026 | 33.6% | 18.4% | 18.4% | 15% | 5.6% | 5.3% | 3.7% |
How has the Briggs & Stratton and Kohler comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Kohler took it in January 2026, Briggs & Stratton took it in February 2026.
- Across the 12 months ending September 2026, Briggs & Stratton’s share of searches among generator brands worldwide moved from 5.9% to 5.6%, and its estimated monthly branded searches moved from 43K to 41.2K.
- Across the 12 months ending September 2026, Kohler’s share of searches among generator brands worldwide held steady at 3.7%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for generator brands worldwide in September 2026?
1 change
In September 2026, Briggs & Stratton rose from 6th to 5th among generator brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Briggs & Stratton’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Briggs & Stratton
2 branded search terms
- briggs & stratton
- briggsstratton
Kohler
1 branded search term
- kohler generator
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