Brandwave

Cummins vs Honda Power Equipment:Which is more popular?

In September 2026, Cummins had more branded searches than Honda Power Equipment among generator brands worldwide. Cummins had about 246,000 branded searches, while Honda Power Equipment had 135,000. Cummins made up 33.6% of all generator brand searches we track, and Honda Power Equipment accounted for 18.4%. When we asked ChatGPT and Google AI Overviews about generator brands, Honda Power Equipment appeared in all four answers and Cummins in two. Honda Power Equipment was mentioned before Cummins in three out of four answers.

Among generator brands worldwide in September 2026

Who do people search for more?

Cummins, about 82% more searches than Honda Power Equipment

Cummins 246K searchesHonda Power Equipment 135K searches

Who does AI mention more?

Honda Power Equipment, mentioned in every answer we collected

Honda Power Equipment in 4 of 4Cummins in 2 of 4

Who does AI recommend more?

Honda Power Equipment, named ahead of Cummins in 3 of 4 answers

Honda Power Equipment first in 3Cummins first in 1

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Top generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Honda Power Equipment appeared in all four answers. Cummins was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Honda Power Equipment was listed before Cummins in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Generac1st
  2. Honda Power Equipment2nd
  3. Kohler3rd
  4. Westinghouse4th
  5. Cummins5th
  6. Champion Power Equipment6th
  7. Briggs & Stratton7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Generac4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Power Equipment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Westinghouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Champion Power Equipment3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kohler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cummins2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Briggs & Stratton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about generator brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cummins or Honda Power Equipment more popular in search?

This chart shows how often people search Google for Cummins and Honda Power Equipment by name. Each line represents a brand's share of searches for all seven generator brands we track, month by month, from English-language searches worldwide.

Cummins and Honda Power Equipment among generator brands worldwide, by month

Share of searches by month for Cummins, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthCumminsGeneracHonda Power EquipmentWestinghouseBriggs & StrattonChampion Power EquipmentKohler
Oct 202533.5%18.4%15%18.4%5.9%5.2%3.7%
Nov 202535.3%15.8%15.8%19.4%5.1%5.5%3.2%
Dec 202538.7%17.3%14.3%17.3%3.9%5%3.5%
Jan 202622.7%34%18.6%10.2%3.3%7.6%3.7%
Feb 202636.6%20.1%13.5%16.4%4.5%4.8%4%
Mar 202634.1%18.7%15.2%15.2%7.7%5.3%3.8%
Apr 202636.7%13.5%13.5%16.4%12.4%4.1%3.3%
May 202635.4%13%15.8%15.8%13.3%4%2.6%
Jun 202634.2%18.8%15.3%15.3%8.9%4.5%3.1%
Jul 202632.8%22%14.7%14.7%7%5.1%3.6%
Aug 202631.9%21.4%17.5%14.2%5.6%5.9%3.5%
Sep 202633.6%18.4%18.4%15%5.6%5.3%3.7%

How has the Cummins and Honda Power Equipment comparison changed over the last 12 months?

3 findings

How did search popularity change for generator brands worldwide in September 2026?

2 changes
  1. In September 2026, Cummins gained share of searches among generator brands worldwide, from 31.9% to 33.6%.

  2. In September 2026, Honda Power Equipment gained share of searches among generator brands worldwide, from 17.5% to 18.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cummins’ and Honda Power Equipment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cummins

1 branded search term

  • cummins

Honda Power Equipment

1 branded search term

  • honda generator

How the Brand Demand Index is measured

Other head-to-heads among generator brands

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