Brandwave

How popular isKarcher in search?

In September 2026, there were an estimated 747K branded searches for Karcher worldwide which is down 16.7% over the last 12 months. Karcher holds 4.6% estimated Share of Search among power washer brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda71.9%
  2. Milwaukee11.2%
  3. Ryobi5%
  4. Karcher4.6%
  5. DeWalt4.1%
  6. Craftsman1.8%
  7. Generac0.82%
  8. Greenworks0.55%
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Which power washer brands compete with Karcher?

Karcher against power washer brands worldwide, by month

Share of Search by month for Honda, Milwaukee, Ryobi, Karcher, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthHondaMilwaukeeRyobiKarcherDeWaltCraftsmanGeneracGreenworks
Oct 202571.2%12.8%4.4%5.1%3.8%1.4%0.77%0.42%
Nov 202567.7%12.9%6%6.2%4.7%1.4%0.63%0.43%
Dec 202568.8%13.2%5.1%5.3%4.8%1.8%0.65%0.44%
Jan 202671.9%10.4%4.4%5.1%3.8%1.7%2.1%0.42%
Feb 202671.8%11.2%3.9%5.6%4.1%2.2%0.82%0.37%
Mar 202669.6%10%5.3%7.8%3.7%2.5%0.74%0.49%
Apr 202669.7%10%5.9%7.6%3.7%2%0.5%0.6%
May 202670.4%10.1%6.1%6.3%3.7%2%0.5%0.75%
Jun 202669.6%10.7%6.5%5.5%3.9%2.2%0.79%0.79%
Jul 202670.7%11%5.5%5.6%3.3%2.2%0.99%0.66%
Aug 202670.7%10.8%5.3%5.4%4%2.2%0.97%0.65%
Sep 202671.9%11.2%5%4.6%4.1%1.8%0.82%0.55%

  1. 1.Honda

    71.9%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share +1.2 points.

  2. 2.Milwaukee

    11.2%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Ryobi

    5%

    Moved from 4th to 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -0.3 points.

  4. 4.Karcher

    4.6%

    Moved from 3rd to 4th. 747K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.DeWalt

    4.1%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Craftsman

    1.8%

    Held 6th. 301K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Generac

    0.82%

    Held 7th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Greenworks

    0.55%

    Held 8th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between Karcher and its closest rivals

Every comparison with Karcher

How has branded search demand for Karcher changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Karcher worldwide fell from 897K to 747K.
  • Across the 12 months ending September 2026, Karcher’s estimated Share of Search among power washer brands worldwide decreased from 5.1% to 4.6%.
  • Across the 12 months ending September 2026, Karcher’s estimated Share of Search among power washer brands worldwide peaked at 7.8% in March 2026 and was lowest at 4.6% in September 2026.
  • Across the 12 months ending September 2026, Karcher fell from 3rd to 4th among power washer brands worldwide.

How did search popularity change for power washer brands worldwide in September 2026?

  1. In September 2026, Honda gained estimated Share of Search among power washer brands worldwide, from 70.7% to 71.9%.

  2. In September 2026, Karcher lost estimated Share of Search among power washer brands worldwide, from 5.4% to 4.6%.

  3. Ryobi’s estimated Share of Search among power washer brands worldwide has lost ground for 3 months in a row, from 6.5% to 5% in September 2026.

  4. Estimated monthly branded searches for Craftsman worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  5. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  6. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Where does Karcher compete?

Karcher is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power washer brands4th of 84.6%Shown above
Wet dry vacuum brands3rd of 521%Show ranking
Pressure washer brands3rd of 625.2%Show ranking
Industrial vacuums2nd of 633.2%Show ranking
Carpet cleaner brands1st of 633.3%Show ranking
Pressure washer accessories2nd of 640.8%Show ranking
Pressure washers2nd of 640.8%Show ranking
Hose connector brands1st of 669.1%Show ranking
Hose reels1st of 673.7%Show ranking
Foam cannon brands1st of 483.8%Show ranking
Snow foam lance brands1st of 486.6%Show ranking
Floor scrubbers1st of 690.6%Show ranking
Auto scrubber brands1st of 395.3%Show ranking

How is Karcher measured?

Brandwave collects information about searches that people make online using Karcher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • karcher
  • karcher pressure washer

Do you work for Karcher? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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