Brandwave

How popular isKarcher in search?

In September 2026, there were an estimated 747K branded searches for Karcher worldwide which is down 16.7% over the last 12 months. Karcher holds 94.8% estimated Share of Search among auto scrubber brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Karcher94.8%
  2. Clarke4.7%
  3. Tennant0.51%
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Which auto scrubber brands compete with Karcher?

Karcher against auto scrubber brands worldwide, by month

Share of Search by month for Karcher, Clarke. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherClarkeTennant
Oct 202595.5%3.8%0.63%
Nov 202596.3%3.2%0.52%
Dec 202595.5%3.8%0.63%
Jan 202695.5%3.8%0.63%
Feb 202696.1%3.2%0.77%
Mar 202696.8%2.6%0.52%
Apr 202696.9%2.6%0.43%
May 202694.8%4.7%0.51%
Jun 202695.5%3.8%0.63%
Jul 202696.1%3.2%0.77%
Aug 202695.6%3.8%0.51%
Sep 202694.8%4.7%0.51%

How has branded search demand for Karcher changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Karcher worldwide fell from 897K to 747K.
  • Across the 12 months ending September 2026, Karcher’s estimated Share of Search among auto scrubber brands worldwide decreased from 95.5% to 94.8%.
  • Across the 12 months ending September 2026, Karcher’s estimated Share of Search among auto scrubber brands worldwide peaked at 96.9% in April 2026 and was lowest at 94.8% in May 2026.

How did search popularity change for auto scrubber brands worldwide in September 2026?

  1. In September 2026, Clarke gained estimated Share of Search among auto scrubber brands worldwide, from 3.8% to 4.7%.

  2. In September 2026, Karcher lost estimated Share of Search among auto scrubber brands worldwide, from 95.6% to 94.8%.

  3. Estimated monthly branded searches for Tennant worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

Where does Karcher compete?

Karcher is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power washer brands3rd of 816.3%Show ranking
Wet dry vacuum brands3rd of 521.5%Show ranking
Pressure washer brands3rd of 630.5%Show ranking
Industrial vacuums2nd of 632.8%Show ranking
Carpet cleaner brands1st of 633.9%Show ranking
Pressure washer accessories2nd of 642.5%Show ranking
Pressure washers2nd of 646.9%Show ranking
Hose connector brands1st of 666.8%Show ranking
Hose reels1st of 671.7%Show ranking
Snow foam lance brands1st of 486.6%Show ranking
Foam cannon brands1st of 482.3%Show ranking
Floor scrubbers1st of 689.6%Show ranking
Auto scrubber brands1st of 394.8%Shown above

How is Karcher measured?

Brandwave collects information about searches that people make online using Karcher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • karcher
  • karcher pressure washer

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How the Brand Demand Index is measured

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Is Karcher your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.