Brandwave

Industrial vacuums:Which brands are most popular in search?

Karcher and Makita share the highest estimated Share of Search among industrial vacuums worldwide, at 38.7% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Karcher38.7%
  2. Makita38.7%
  3. Festool9.5%
  4. Shop-Vac7.8%
  5. Nilfisk3.5%
  6. RIDGID1.9%

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Share of SearchLeaderboard

Compare the industrial vacuums companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among industrial vacuums worldwide, by month

Share of Search by month for Karcher, Makita, Festool, Shop-Vac, Nilfisk. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherMakitaFestoolShop-VacNilfiskRIDGID
Oct 202531.6%46.9%11.6%5.2%3.5%1.3%
Nov 202535.7%43.6%10.7%5.9%2.6%1.4%
Dec 202535.5%43.1%10.6%5.8%3.2%1.7%
Jan 202638.6%38.6%11.5%5.2%4.2%1.9%
Feb 202638.7%38.7%11.6%5.2%4.3%1.6%
Mar 202643.5%35.6%10.7%4.8%3.9%1.4%
Apr 202646.8%31.6%9.4%6.3%4.2%1.6%
May 202642.3%34.8%10.4%7%3.8%1.7%
Jun 202637.9%37.9%11.3%7.6%3.4%1.9%
Jul 202641.6%34.1%10.2%8.3%3.7%2%
Aug 202638.7%38.7%9.5%7.8%3.5%1.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Karcher

    38.7%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Makita

    38.7%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.7 points.

  3. 3.Festool

    9.5%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Shop-Vac

    7.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Nilfisk

    3.5%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.RIDGID

    1.9%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among industrial vacuums worldwide?

Karcher and Makita share the highest estimated Share of Search among industrial vacuums worldwide, at 38.7% in August 2026.

Global industrial vacuums, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Karcher31.6% → 38.7%46.8%Apr 202631.6%Oct 20252nd → 1st
Makita46.9% → 38.7%46.9%Oct 202531.6%Apr 20261st → 2nd
Festool11.6% → 9.5%11.6%Feb 20269.4%Apr 20263rd
Shop-Vac5.2% → 7.8%8.3%Jul 20264.8%Mar 20264th
Nilfisk3.5%4.3%Feb 20262.6%Nov 20255th
RIDGID1.3% → 1.9%2%Jul 20261.3%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among industrial vacuums worldwide increased from 31.6% to 38.7%.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among industrial vacuums worldwide decreased from 46.9% to 38.7%.
  • Across the 11 months ending August 2026, Festool’s estimated Share of Search among industrial vacuums worldwide decreased from 11.6% to 9.5%.
  • Across the 11 months ending August 2026, Shop-Vac’s estimated Share of Search among industrial vacuums worldwide increased from 5.2% to 7.8%.
  • Across the 11 months ending August 2026, RIDGID’s estimated Share of Search among industrial vacuums worldwide increased from 1.3% to 1.9%.
  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among industrial vacuums worldwide peaked at 46.8% in April 2026 and was lowest at 31.6% in October 2025.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among industrial vacuums worldwide peaked at 46.9% in October 2025 and was lowest at 31.6% in April 2026.
  • Across the 11 months ending August 2026, Festool’s estimated Share of Search among industrial vacuums worldwide peaked at 11.6% in February 2026 and was lowest at 9.4% in April 2026.
  • Across the 11 months ending August 2026, Shop-Vac’s estimated Share of Search among industrial vacuums worldwide peaked at 8.3% in July 2026 and was lowest at 4.8% in March 2026.
  • Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among industrial vacuums worldwide peaked at 4.3% in February 2026 and was lowest at 2.6% in November 2025.
  • Across the 11 months ending August 2026, Karcher rose from 2nd to 1st among industrial vacuums worldwide.
  • Across the 11 months ending August 2026, Makita fell from 1st to 2nd among industrial vacuums worldwide.
  • Across the 11 months ending August 2026, Nilfisk held steady: its estimated Share of Search among industrial vacuums worldwide moved less than 0.5 percentage points.

How did search popularity change for industrial vacuums worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among industrial vacuums worldwide, from 34.1% to 38.7%.

  2. In August 2026, Karcher lost estimated Share of Search among industrial vacuums worldwide, from 41.6% to 38.7%.

  3. In August 2026, Festool lost estimated Share of Search among industrial vacuums worldwide, from 10.2% to 9.5%.

  4. In August 2026, Shop-Vac lost estimated Share of Search among industrial vacuums worldwide, from 8.3% to 7.8%.

  5. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  6. Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How the Brand Demand Index is measured

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